The Nombase Podcast

Founders are constantly told they need to build in public - but is it actually the best way to grow?In this episode of the Nombase Podcast, Nick Elliott, Founder of Esprizio, joins Sara Brooks, Co-Founder of Goldilocks, to discuss the role of founder-led content, social media, PR, and brand strategy in building a successful CPG business.You Will Learn:When building in public makes sense—and when it doesn'tHow to develop a repeatable social strategy instead of posting randomlyLow-cost ways to build awareness and generate PRHow to create content that builds community instead of just chasing viewsWhy consistency matters more than posting frequencyHow to decide where founders should spend their limited marketing resources

Getting onto retail shelves can feel like a big accomplishment—but what happens when strong velocity, national distribution, and real sales still don't add up to a profitable business?Lauren Chew of Love + Chew Superfood Cookies shares the story behind her decision to exit 2,500 retail doors through UNFI and KeHE—even with velocities buyers were happy with. Abby June Richards of The CPG CFO breaks down where the P&L falls apart for emerging brands and what founders need to understand about cash conversion cycles, trade spend, and channel-level profitability before signing a retailer contract. And Liana Krasnow of Noodo, a premium bone broth pasta sauce just 21 doors in, asks the questions every early-stage brand should be asking right now. You Will Learn:Why a brand can have great velocity and still be losing money on every caseThe hidden cash conversion cycle that can turn a modest monthly loss into a $3M cash problemHow to evaluate whether a specific retailer is actually a fit—before you sign anythingWhat trade spend really is, why it's not an operating expense, and how misreporting it can hurt you in due diligenceThe factors Lauren would weigh differently with her next brand, including shelf facings, direct shipping, and which retailers to avoid entirelyWhy regional, direct, and foodservice channels may deliver more profit than national distribution—and how to know when you're ready to scale

As brands grow, it's easy to focus on the next retailer, the next marketing initiative, or the next distribution opportunity. But sustainable growth starts with a deeper understanding of your brand identity, who it's for, and what makes it truly different.In this episode, Eric Ramstad of Farmwell Drinks, Shaakira DeLoach of Ginja Snap, and brand strategist Kelly Criswell of Mudge to discuss how emerging brands can build around a niche, attract the right consumers, and create a foundation for long-term growth.From rebrands and packaging decisions to demos, consumer feedback, and community building, the conversation explores the questions founders should be asking as they refine their positioning and prepare to scale.You will learn:• How to identify the consumers most likely to become loyal customers• Why simplifying your messaging can strengthen your brand and improve consumer understanding• How to use demos and direct customer feedback to refine positioning and packaging• What creates meaningful differentiation when competitors can copy your ingredients or category• How to evaluate whether your current positioning can support future growth and expansion

Getting ready for BevNet Live June 10–11 in New York City? Or on the fence? BevNet's Editor-in-Chief, Jeff Klineman, walks through a practical "how to do BevNet Live" guide — covering the agenda, key speakers, and how to make the most of every hour at the show.We cover:Tips on how to get the most out of networking, speaker presentations, 1:1 meetings with retailers and investors, and everything else at the showWhat you need to do at BevNET Live and what you can catch up on when you're back homeAgenda highlights from Athletic Brewing, Culture Pop, and Dirty Shirley on building without outpacing your businessRetail sessions with Walmart, Whole Foods, and Vitamin Shoppe on getting — and staying — on shelfFive investor-focused sessions including a term sheet tutorial and a former PepsiCo M&A leadThe delta-9 hemp category under the microscope as Congressional pressure threatens its futureEarly intel on AI and agentic commerce — what CPG brands need to do now before big players lock it inThere's still time to register at Bevnetlive.com - see you there!!

Rachel Krupa, founder of The Goods Mart, shares what emerging CPG brands can learn from small format retail, curated placements, and real shopper behavior. She also breaks down the reopening of The Goods Mart in Brooklyn, a new South Williamsburg location with double the space, expanded grab and go, frozen, pantry, beauty, home, vintage snack finds, and a front row view into what consumers actually buy.You will learn:How small format retail can help brands test packaging, price, and positioningWhy taste and founder hustle matter more than launch hypeHow placement at small format retail stores can lead to press, investors, and new accountsHow to think about hotels, offices, coffee shops, and other nontraditional channelsWhy operational readiness matters before expanding into new outletsHow to use customer feedback to understand what drives repeat purchase

This conversation began as a Nombase webinar, and due to listener demand, we turned it into a podcast episode.In this episode, Evan Walther of Oceans walks through a discussion with Troy Bonde, co-founder and CEO of Sauz, William Hicks, CEO and co-founder of Magic Mind, and Ian Myers, founder of Oceans, on what really happens when a CPG brand moves from early traction into serious growth.They get into the messy middle between roughly $2M and $20M in revenue, when product market fit is real, but the team, cash flow, operations, and retail systems are suddenly under pressure.You will learn:• How Sauz handled a Target PO bigger than its lifetime revenue• Why founder bandwidth becomes the first real scaling bottleneck• How Magic Mind improved cash flow by renegotiating supplier terms• Why unit velocity matters more than top line revenue in retail• When to spend on packaging before paid marketing• How to use retail media, demos, and display to drive trial• Why early hiring mistakes can create more drag than leverage• How to know when your systems are breaking before your team doesIf your brand is working, but everything's starting to feel stretched, this episode will help you understand what's normal, what's avoidable, and what to fix before growth breaks the business.

Chris Robb, founder of Supernatural Ventures and early investor in brands like Bachan’s, shares how he evaluates founders before revenue, what separates breakout brands from the rest, and what most CPG companies waste money too early.What founders will learn:• Why unit velocity matters more than total revenue in early retail growth• How to price your first fundraising round without hurting future raises• What kind of packaging is the one area early brands should overspend on• How to use retailers and store buyers as real world product validation before scaling• What Chris looks for in founders before investing pre-revenue capitalChris also breaks down how Supernatural Ventures approaches pre-seed investing, why he avoids heavy marketing spend early on, and how brands can build momentum organically before raising larger rounds.

OpenSky Ventures has backed brands like Fishwife, Magic Mind, and Habiza, and is actively deploying capital into the next wave of innovative businesses. They focus on brands with early traction, strong customer loyalty, and clear potential to scale into lasting, differentiated brands.In this episode, Stephanie Nwokolo Hussey, Principal at OpenSky Ventures, breaks down exactly what they look for, how they evaluate founders, and how to know if your brand is a fit before you pitch.You will learn:• How to prove real brand strength through repeat rates, subscriptions, and early customer loyalty signals• What investors actually want in a deck, including must show metrics and common deal breaking mistakes• How to stay capital efficient by controlling marketing spend, supply chain costs, and team structure• How to build a go to market strategy using organic growth, community tactics, and customer first channels• How VCs separate real trends from hype using examples like protein demand and GLP 1 driven behavior shiftsIf you are a food or beverage founder thinking about raising, this episode will help you quickly understand whether Open Sky should be on your target list.

Landing a major retail account can change a brand overnight, but only if the operational foundation is ready to support it. Join Paul Verdu and Mitch Wedemeier from Octopi, a co-manufacturing partner backed by Asahi Group, to break down what really happens when brands scale into large national and club retailers. You'll learn:• Why landing a retailer like Costco or Target often creates a 90 to 180 day production sprint and what must happen within that window• The critical documentation required including specs, certifications, and material data to enable a smooth transition between co manufacturers• How differences in co-manufacturer equipment and capabilities impact product quality, timelines, and scalability• Common surprises around packaging, lead times, and retailer requirements and how to plan for them early• How to balance forecasting, inventory risk, and production flexibility to avoid stockouts amid unpredictable reorder cycles

Yuka is increasingly influencing what gets bought and what gets put back at shelf, with millions of consumers using it in real time while they shop. In this episode, we’re joined by Gabriella Sebag-Weingrad, who leads Yuka’s US business, to break down how it all works and what it means for food and beverage brands trying to stay competitive. For founders, understanding Yuka is no longer optional, it’s a competitive advantage.How Yuka’s scoring system actually works and which ingredients can instantly cap your score or drag it downThe specific additives and formulation choices most likely to get your product put back at shelfWhat happens after a scan, including when consumers switch, trade up, or abandon products entirelyHow brands are reformulating in response and what they’re removing without replacingWays to improve your score without destroying margin, taste, or shelf lifeHow to turn Yuka from a risk into a growth lever by positioning your product as the winning alternative

Growth is exciting, until your operations start pushing back.Many founders try to solve this by working harder, producing more, or expanding faster. But the brands that actually scale learn a different lesson: at some point, you have to stop forcing it and start building systems that work with your business, not against it.In this Nombase podcast, Dirty Gut founder Daniel Berlin sits down with Jesse Barruch, co-founder of Whims, to get some advice on how to navigate that shift without breaking your business.Find out:How to know when you're forcing growth instead of building real scaleHow to schedule smaller production runs early to save you from costly mistakes laterHow to approach co-manufacturer selection and avoid the wrong partnersWhat to track when you have little to no data and how to build useful systems over timeHow to think about inventory, forecasting, and demand planning in the early stagesThe operational problems that only reveal themselves as you growHow to decide what to handle yourself and what to outsource as a founderThe tradeoffs between control, cost, and efficiency in your operationsHow to structure your time around high impact work that actually drives growthWhy your vision for the business should guide every operational decision you make

After raising capital, most founders feel like they have finally unlocked the ability to grow. But what you do next can determine whether that capital creates momentum or quietly sets your business back.In this episode, Day Out Snacks founder Becky Pleat sits down with Phil Trowler, former finance lead at Olipop, to discuss the specifics on how early stage CPG brands should actually think about deploying capital, building financial discipline, and preparing for what comes next.You will learn:The most expensive mistake founders make right after raising capitalWhy expanding into more retail doors too early can hurt your businessHow to prioritize velocity over distribution when deploying capitalWhat burn rate and contribution margin actually mean in practiceThe key financial metrics every founder should know weeklyHow to think about fundraising timing, milestones, and dilutionWhat strong unit economics look like and how to improve them over timeThe difference between scaling your business and just getting biggerWhen to invest in people versus systems as your company growsHow profitability changes your leverage in fundraising conversationsMake smarter decisions with your capital and avoid costly mistakes early!

Building a great product is not enough, especially in a category that actively works against you.In this episode, Ayeshah Abuelhiga of Mason Dixie joins Hey!Hunger's Shireen Khera to talk about what it actually takes to win in one of the toughest environments in grocery. From getting customers to physically find your product to navigating low awareness, inconsistent merchandising, and long repurchase cycles, you'll see behind the scenes into the real work behind building a brand that sells: What it actually takes to get customers to find, try, and buy your product in a challenging categoryWhy getting on shelf is only the beginning and how to actively drive demand through demos, local marketing, and constant presenceWhy early brands should prioritize velocity and depth over expanding into more doors and how to know when you are truly ready to growHow to think about distribution, brokers, and expansion so you don't outgrow your ability to support the businessHow to understand your customer in a way that drives decisions on ingredients, pricing, and marginsHow to win the long game of building a brand in a category with high costs and slow repurchase cyclesWhether you are in frozen or any competitive category, you'll learn what it really takes to turn early traction into real, lasting growth.

Expanding beyond the US is one of the biggest growth opportunities for CPG brands, and one of the easiest ways to get wrong. In this episode, Ruth Fittock, managing partner of Tomorrow Brands, breaks down what it actually takes to launch successfully in the UK, a market worth billions in annual food and beverage sales. Drawing on experience with brands like Vitamin Water, PopChips, and Harmless Harvest, she shares what separates brands that scale from those that stall. This conversation goes far beyond geography. It’s a deep dive into assessing true product market fit, identifying category white space, and determining if your brand is actually ready to scale. It also covers how to pace retail expansion, build demand before distribution, navigate strict regulations, and adapt positioning for a more skeptical consumer. Whether or not global expansion is on your roadmap, you’ll hear practical information to help build a brand that can win anywhere.

Expo West is a massive event, and it can take weeks to fully process what you saw and what it actually means. There is a lot of noise, but if you look closely, the real signals start to emerge and point to where the industry is headed next. In this episode, we sit down with Sherry Frey of NielsenIQ to make sense of it all through the lens of real consumer data. We break down what is really happening with protein and how consumers are thinking about it in their diets, why regenerative and transparent sourcing are gaining traction, which flavor trends are sticking, and how the ongoing GLP 1 conversation is reshaping product design around satiety and nutrient density.

In today’s CPG landscape, profitability isn’t always the first milestone founders should focus on. As capital markets and deal structures, investors and acquirers are often looking for something earlier in a brand’s lifecycle: clear product market fit, strong velocity, and the potential to scale efficiently. In this episode, Ryan Williams, founder of Northall and creator of the Fabid deal database shares what recent investment and acquisition activity reveals about how value is actually being built in food and beverage CPG. Together they explore why some brands attract premium valuations while others struggle to raise, how founders should think about capital efficiency, and what recent exits say about the paths companies take to reach a successful outcome.

Expo West 2026 is here and the BevNET and NOSH team is sharing what's at the top of their hit list. Managing editors Martín Caballero and Monica Watrous break down the biggest trends they expect to see on the show floor, from protein and fiber trends, to seed oil free formulations, regenerative ingredients, functional fatigue, GLP-1 friendly products, nostalgic flavors, and more. Can't wait to see you all at the show!!

What happens when three CPG investors decide to build a brand themselves? Kiva Dickinson of Selva Ventures joins fellow cadootz! cofounders Jordan Carpenter and Rachel Mansfield, all seasoned CPG investors, with Rachel also bringing her perspective as a leading creator, to share how experienced industry insiders launch differently. They break down how they defined their non negotiables before formulation, modeled margins and profitability from day one, and avoided common pricing and channel strategy mistakes. The cadootz! team also unpacks key decisions around manufacturing, reformulation for scale, retail sequencing, capital discipline, and building real demand through community before hitting shelves.

Ultra-processed foods are facing growing pressure from policymakers, retailers, and consumers who are rethinking what belongs on shelf and in their carts. In this episode, Bill Creelman, Founder of Spindrift, and Megan Westgate, Founder of the Non-UPF Verified program and the Non GMO Project, discuss a new certification designed to evaluate both ingredient integrity and how products are actually made.  Spindrift recently became the first beverage brand verified under the Non-UPF standard. Bill shares what the verification process required behind the scenes, how sourcing and manufacturing decisions affect certification, and why it offers a clearer way to communicate long standing formulation choices. Megan explains how the standard works, including limits on added refined sugar, a ban on non-nutritive sweeteners, restrictions on refined oils and gums, and why most shoppers say they want to avoid ultra processed foods but don't know how to identify them.

You may have a winning beverage you perfected in your kitchen or sell at the farmer’s market, but it’s a long road to making it work at scale. In this episode, MSI Express leaders Chuck Woods and Greg Schildmeyer share what it really takes to turn a bold idea into a profitable, manufacturable product. They’ll reveal how to avoid costly formulation and packaging mistakes, when to consider formats like stick packs versus liquids, and which trends actually have staying power. Plus, find out why aligning innovation with production reality is the key to building beverages that last.  This episode is a paid collaboration with MSI Express.

Health is no longer just a marketing claim. It is becoming part of how retailers evaluate products, guide shoppers, and shape category growth. Kroger’s rollout of a new health scoring system powered by FoodHealth reflects this shift. In this episode, Laura Brown, Director of Nutrition at Kroger, and Sam Citro Alexander, founder of FoodHealth, break down how the system works, why Kroger adopted it, and what it means for brands building at retail. Founders and operators will learn how the FoodHealth Score is calculated, how nutrient density and ingredient quality factor into evaluations, how health scores appear across Kroger’s digital and in store experiences, and how Kroger buyers use health data at the category level to influence shopper discovery, buyer and merchandising decisions, and long term growth.

If you spend tens of thousands of dollars to exhibit to be at Expo West but get swallowed up by the noise, was it even worth being there at all? In this episode, Marty Caballero and Mike Schneider from BevNET CPG Media talk about why some brands leave Expo West with real momentum while others quietly fade into the background. They break down how media coverage is planned, why timing matters, what is actually worth announcing, and how early decisions shape booth traffic and buyer awareness. We'll focus on the simple planning most brands skip and how taking care of it ahead of time can help you walk into Expo already a step ahead.

Supply chains continue to be unpredictable post-pandemic due to tariffs, environmental factors, and ongoing global trade volatility. Costs shift quickly, availability can tighten without warning, and decisions that feel like they should be routine carry real risk for food and beverage brands. Hear the inside scoop on what's happening and how to secure your supply chain with Beth Brown, David van Wees, and Tim Near from Agrowgate, a strategic sourcing and supply chain partner for CPG brands. They'll uncover where hidden risk is showing up in ingredients and packaging, how brands can build flexibility into sourcing and inventory strategies, and what teams should be focusing on now to protect margins and avoid costly disruptions.

It has been a whirlwind year for food and beverage brands, with lawsuits, heightened regulatory scrutiny, and shifting rules creating real uncertainty across the industry. Justin Prochnow, a shareholder at Greenberg Traurig who advises food, beverage, and consumer brands on regulatory compliance and litigation risk, joins us to help make sense of what’s happening and how brands should respond. In this conversation, Justin breaks down the key legal and regulatory developments shaping 2025 and what brands need to be watching as they head into 2026, including ultra processed food scrutiny, GMO and bioengineered labeling following a recent Ninth Circuit decision, FDA attention on self affirmed GRAS and health related claims, protein and GLP one positioning, ingredient enforcement trends, and how state and federal priorities may shift under a new administration.

Getting into Whole Foods Market is a major milestone, but it's only the beginning. What follows is the work of proving velocity, maintaining placement, and deciding when and how to grow beyond your first region. In this episode, Cecilia Rios Murrieta, co-founder of JAS alcohol free functional cocktails, and Jomaree Pinkard, co-founder of Hella Cocktail Co, share what it really takes to grow inside Whole Foods Market. Cecilia discusses JAS launch in ninety five stores through a regional program and the reality of staying on shelf, while Jomaree shares advice based on Hella's journey from regional placement to national distribution. Cecilia and Jomaree discuss the demos, merchandising, distribution strategy, innovation timing, promo decisions, and navigating buyer relationships to pave the way from regional to national growth.

Scroll through LinkedIn and it can feel like everyone is winning. Skyrocketing growth charts, big announcements, nonstop momentum, and yes, even the cold plunges. Even when you know it's curated, the pressure can still feel very real. In this episode of the Nombase podcast, wo seasoned CPG leaders cut through that noise with an honest and vulnerable conversation about what building a career and a company actually looks like. Karen Goldscher, founder of Karen Goldscher Coaching and former leader at Annie’s, Chobani, and Ben and Jerry’s, joins Dan Stangler, President and CEO of Kite Hill and former executive at Brew Dr. and General Mills. Together, they talk candidly about burnout, confidence, and the behind the scenes decisions that rarely get shared. Find out why honest feedback, clear boundaries, and genuine human connection are essential to sustainable growth.

Private label has become one of the most prominent forces shaping CPG retail today. As retailers face margin pressure, shifting consumer behavior, and increased competition, store brands are no longer an add on. They are a core strategic priority. We are rerunning this episode with Kim Greenfeld - formerly of Trader Joe's and Whole Foods Market, now founder of Campo Verde Solutions.  Kim will explain private label business from the retailer’s side to help brands understand how and why these decisions are made. You'll hear about how private label plays in assortment strategy, margin management, data ownership, and customer loyalty, and what that means for national and emerging CPG brands competing for shelf space.

Airline partnerships are a unique growth channel for food and beverage brands — and they operate very differently from traditional retail or on-premise sales. They offer unmatched consumer attention, meaningful trial, and widespread visibility, but they also come with their own rules around procurement, logistics, forecasting, and data access.In this episode, Cy Cain, co-founder of Straightaway Cocktail Co., shares a behind-the-scenes look at what it actually takes to work with an airline. From pitching and onboarding to forecasting demand, navigating compliance, and scaling operations, you'll find out how airline programs function in practice, and how brands can evaluate whether this channel makes sense for their business.

Amazon is one of the most powerful growth channels for CPG brands, but the rules are change fast. New fulfillment approaches, evolving advertising tools, and deeper access to customer data are reshaping how food and beverage brands compete on the platform.In this episode with Straight Up Growth, find out what's changing on Amazon heading into 2026 and how those shifts affect growth strategy. The conversation covers grocery and fresh delivery, advertising and measurement updates, and how brands can use data to make smarter decisions about spend, product focus, and long term profitability.

Distributor deductions can be overwhelming, but understanding them is essential to running a healthy CPG business. Jenna Gelgand, founder of Jave Insights, and Greg Esslinger of Floret. Together they explain the mechanics behind deductions, the patterns that lead to costly mistakes, and the dispute paths that actually work. You’ll learn how distributors calculate and apply deductions, why certain fees are unavoidable while others are preventable, and how to manage relationships with supplier managers, buyers, and retailers when issues arise. 

In this special crossover episode of the Nombase podcast and Taste Radio, Lucía Conejo Mir of Inés Rosales, the century old Spanish bakery behind the classic torta de aceite, and Jennifer Donnellan of Lakrids by Bülow, the Danish confectionery introducing Americans to chocolate coated licorice, share their journeys bringing their European CPG brands to the United States. One brand has spent decades establishing its presence here, while the other is just beginning its intentional expansion, yet both face similar challenges in adapting heritage products for a new audience, navigating price pressures and logistics, and educating consumers in a crowded market. They open up about the work required to succeed in the U.S. while staying true to the traditions that make their products special.

Cannabis beverage is a growing category but it comes with plenty of unexpected twists and turns. Success starts with what you can control, and in this category, that begins with the formulation. SoRSE Technology transforms cannabinoids into safe, stable, water compatible ingredients that make consistent commercial scale beverages possible. Michael Flemmens, Executive Vice President of Research and Technical Business Development at SoRSE, dives deep into the science, operations, and real world challenges behind building cannabis beverages that consumers trust and brands can grow.

TikTok offers a big opportunity for food and beverage brands, but it also brings real challenges. It moves fast, culture shifts daily, and creativity matters more than polish, all while the path from discovery to purchase gets shorter. In this episode, Mike Westgate, Vertical Director of Food, Beverage and Alcohol at TikTok, shares what he has learned as the platform has grown into a major space for discovery, community, and commerce.  He breaks down discovery commerce, the role creators play as an extension of your sales force, the creative tools that help brands produce content efficiently, and the trends shaping what people buy. Mike also touches on organic versus paid content, early mover advantages, and how brands of every size can compete on the platform. 

With new regulations expanding the use of glass in spirits-based RTDs and growing consumer demand for clean, quality packaging, glass has reemerged as a strategic advantage. Join the Glass Packaging Institute, Jimmy Bruton of Via Carota, and Sandstrom Partners to learn why glass is non-toxic, inert, and the most sustainable material, especially when domestically made. Discover how glass affects consumer perception, protects product integrity, helps brands innovate and stand out, appeals to health-conscious consumers, and how to navigate its unique challenges.

It’s hard to build a brand when the rules keep changing, and few categories test founders like the emerging cannabis beverage space. Hear how Anna Baskin, co-founder of hightail., a newly launched low-dose beverage designed for women, and Angus Rittenburg, co-founder and CEO of Wynk, an established brand known for its consistent quality and innovative mobile production model, are tackling that challenge.They share how they’re building trust in a category still defining itself, navigating complex regulations and limited ad options, educating consumers who are new and cautious, and using storytelling, sampling, and community events to drive awareness - demonstrating how you can grow a brand even when the playbook doesn’t yet exist.

Investors all want to see your data, but how and what you present can make or break the deal. In this episode, Edricco Reina of BeyondRoots Growth Partners and Taylor Urlich of Whipstitch Capital break down exactly what investors look for and how to make your numbers tell the right story. Taylor shares Whipstitch’s standard data request list, giving you an inside look at what happens behind the scenes, as we walk through where the green lights and red flags are for investors and how to present your brand in the best possible light.

Brain health is emerging as one of the biggest functional trends in food and beverage, as consumers look for ways to support focus, clarity, and long-term cognitive function through what they eat and drink. In this episode, Sephora Noormand of MOSH, Katie Emerson of Kyowa Hakko (makers of Cognizin®), Austin Holt of MacroCap Labs, and Josh Schall of J. Schall Consulting discuss how brands are leveraging science-backed ingredients like Cognizin® to build credibility and consumer trust, the role of clinical research in substantiating functional claims, and how innovation in brain-boosting foods, beverages, and supplements is reshaping the future of functional formulation.  This episode is a paid collaboration with Cognizin®.

Brandon Lennox of Lemon Perfect, Neha Soi of BERO, and Vivian Keena of Luxent share how timing, technology, and the right partners can define a brand’s growth curve. They open up about scaling challenges, system decisions, and the pivotal role an ERP like NetSuite played in transforming their operations. From manual chaos to structured efficiency, their stories reveal what happens when growth outpaces infrastructure, and how investing early in the right systems can prevent the hidden cost of waiting.  This episode is a paid collaboration with Luxent.

Faire is a wholesale platform that connects brands with sellers, and it's becoming one of the most effective ways for CPG founders to grow, scale, and build lasting relationships with small and independent retailers. Joining the conversation are Kyle Hughes, who leads retailer partnerships at Faire, and Caroline Grace, founder of Product and Prosper & The Prosper Lab, who helps brands refine their strategies and boost sales on the platform. Together, they reveal how top-performing brands are turning Faire into a powerful growth engine: optimizing listings, building retailer loyalty, and driving consistent revenue. 

Painterland Sisters has gone from maxing out credit cards on a family dairy farm in Pennsylvania to closing a seven-figure seed round and landing national distribution. Co-founders Stephanie and Hayley Painter share how they built the brand, navigated the shock of a withdrawn bank loan, and raised from both hundreds of community investors and institutional backers. Joining them is Kevin Griffith, fractional CFO with AmpliFi, who helped structure their Wefunder campaign, SAFE note, and seed round. Together they break down the real tactics behind crowdfunding, SAFE structures, working capital for perishables, and keeping a complex cap table aligned.

After Flow Water’s recent foreclosure left many co-packing customers scrambling, the need for smart co-manufacturing risk management has never been clearer. Brad Woodgate, founder of Joyburst, The No Sugar Company, and Wellnx Life Sciences, joins Brandon Hernandez, co-founder of Whole Brain Consulting, to share how founders can protect their brands from co-manufacturing disasters. Listeners will learn to spot early warning signs, build redundancy into manufacturing, evaluate packaging risks, and safeguard raw materials and equipment during shutdowns or foreclosures. The conversation also covers the contract clauses that matter most, how to vet facilities, why geography and capacity strategy affect growth, and how scorecards and pre-launch planning keep operations on track. 

THC and CBD fueled the early growth of the cannabis beverage world, but today an expanding palette of cannabinoids is giving formulators license to design experiences that build a feeling and create distinct mood states. Cannabis brand FABRIC’s Tom Eddleston, Magic Cactus founder Jonny Locarni and SōRSE Technology’s Michael Flemmens explore how minor cannabinoids and other emerging compounds are reshaping flavor, feel and functionality, discussing the science behind emulsions, stability and sourcing while sharing real-world lessons from building next-generation drinks. Find out how minor cannabinoids shape mood, how formulation choices influence flavor and effect, and how evolving regulations are driving the next wave of innovation.

Alejandro González, managing partner of Redwood Group and Santatera Capital, explains how the fund chooses which food and beverage brands to back. He outlines why flavor matters most, what healthy margins look like, and how distribution drives growth. González also shares how Santatera supports founders with research, recruiting, governance, and supply chain expertise. He discusses what an ideal exit looks like for the fund and gives an inside look at why they recently invested in Sunnie, an allergen-free snack brand.

Foodservice can be a powerful marketing arm to lift retail and DTC, but only when brands choose the right partners and know how to use it to build awareness. Poorva and Rajus Korde, co-founders of Aaji's, join Clay Lichterman, VP of Business Development at Sol-ti and former chef, to explore both the opportunities and pitfalls for emerging brands. The group explores how to select the right segments and securing menu mentions to creating trial that ultimately drives retail velocity.

Is Wegmans on your radar? For many emerging CPG brands, cracking Wegmans is a dream, but timing, trends, and execution often decide who makes it. In this episode, Isabel Washington of Laurel’s Coffee and Alexander Harik of Zesty Z share the real stories behind getting on Wegmans’ shelves, from navigating distributors to building velocity without demos or promos. They’re joined by Josh Cannon of Cultivate CPG, who brings years of experience guiding brands through the Wegmans process. Find out what buyers really want, how to pitch with confidence, and the strategies that turn “maybe” into yes.

Sunnie co-founders Katy Tucker and Lisette Howard recount their path from self-funding to securing a million-dollar raise, navigating manufacturing hurdles, investor rejections, and strategic pivots along the way. They discuss knowing when an investor is the right fit, structuring raises to protect equity, and using customer relationships to unlock capital. Their story highlights the persistence required to push through difficult moments, the signs that momentum is building, and the practical steps that helped them move from uncertainty to a stronger, more sustainable growth path.

Want to know how to turn a Costco roadshow into a lasting spot on shelf? In this episode, Gavin McCloskey of Love Corn, Leila Kairns of Healtea, and Carlene Carl of Rebel Solutions Group share insider tips to fast-track your Costco success and help you avoid costly mistakes. They explain how to manage setup, staffing, and inventory; work with store managers and Costco’s Club Demo Solutions team; and refine pitches to boost sales. Learn how to test flavors, packaging, and pricing while building relationships that influence buyers. 

Does social media feel like one more thing you need to tackle when everything else is already so busy? You’re in good company. Chikka Chikka co-founders Arif Khan and Sabeen Hassan share their challenges showing up online, while Isaac Brody (Socialike) and Francine Voit (Pistakio) offer real-world advice. Hear ideas on how to simplify content creation, build consistency without burnout, connect authentically with your audience—and maybe, just maybe, even enjoy the process along the way.

Getting into a retailer is a win—but without foot traffic and velocity, your shelf space can quickly go to another brand. Emily Steele (CEO & Co-founder, Hummingbirds) and Arianne Dora (Social Lead, Mush) talk about how local creators helped Mush make a success at Costco and Sprouts. They break down regional targeting, creator briefs, content reuse, and lessons learned—including why simply sending creators into stores can generate real product velocity for a guaranteed win.

Ever wonder how Chomps took over shelves across the country? Lauren Martin, Chomps’ National Retail Activation Manager, reveals the in-store strategies that fueled their explosive growth. Find out how to earn more facings, prevent promo failures, build store-level trust, and adapt tactics by region and retailer. From merchandising wins to demo optimization, you'll hear tips and tricks that can help scale any brand. 

The convenience store channel is just about the most competitive and expensive you'll find in CPG, but the promise of sky high velocities and an immediate way to reach new customers is undeniably attractive. Andy Steele of Ollipop and BODYARMOR, and Vanessa Walker of NEW YOU BRANDS and La Croix lay out the cost of doing business, when the right time to launch is, secrets for getting your products on shelf, and why the changing landscape is good news for BFY food and beverage brand alike.

How do you scale your CPG brand without drowning in chaos? Jesse Barruch, Co-Founder of Whims Delights and David McCormick, Co-Founder of Ayoh Foods, dig into the messy realities of building operational systems that support growth. From managing complex supply chains to prioritizing cash flow and inventory, our guests offer practical frameworks, real-world forecasting strategies, and how to avoid the biggest operational mistakes growing brands make.

Distributor contracts can make or break your brand. In this episode, we sit down with Kyle Koehler, Founder and CEO of Wildway Foods, and Kara Posner, Partner at Giannuzzi Lewendon, to unpack how brands can navigate these high-stakes agreements with confidence. Learn when and how to negotiate, what terms to watch for, and how to protect your margins while building strong distributor partnerships.

Level up your formulation game with beverage expert Donald Wilkes of Blue Pacific Flavors and hear what’s really driving the next wave of functional drinks including smarter sweeteners, better energy, and flavor that actually delivers. Find out how to stay ahead of shifting consumer tastes, making clean label work without losing impact, and how to build products that don’t just follow trends but set them.

There are a variety of ways to secure funding—the trick is aligning the right fit with the right opportunity. Join Emily Griffith, founder of Lil Bucks, and Daniela Jensen of Big Picture Foods as they share their funding journeys. Emily discusses Lil Bucks' $3M Series A raise, and Daniela talks about Atalanta’s acquisition of Big Picture Foods. We'll discuss the options they considered, why they chose their paths, and the lessons other brands can take to secure capital. 

Mike Farrell of The Forest Farmers, Michael Ham of Wild Orchard Tea, and Susan Hartman of Recoup Beverage share how their brands use sustainable maple to power innovation. They explore  how maple sap provides clean hydration, natural sweetness, and a functional base to beverage formulations.  Our panel will discuss regenerative farming, nutritional benefits, and how tapping trees helps preserve forest, offering valuable information for brands aiming to meet growing demand for transparency, wellness, and sustainability through maple as a standout ingredient. This episode is a paid collaboration with The Forest Farmers.

Headed to BevNET Live? Or still deciding?? In this episode, Jeff Klineman shares a bts look at how the show comes together and what to watch for if you're focused on building a profitable brand. From key sessions to the people you need to meet, Jeff offers tips to help you navigate with purpose.Whether you're looking to connect with investors, retailers, or future partners, we’ve got advice to help you make it count. Plus, Sarah Casagrande, Principal at Generation CPG, shares what she's most excited about this year.

Building a business is hard as you're juggling so many roles while trying to build momentum without running out of resources. In this episode, Ashley Waldman, Founder & CEO of Jubilee's (high-nutrition kids' milk), gets advice from Ashley Selman, Co-Founder of Heywell (functional sparkling water), and Pauline Idogho, Founder & CEO of Mocktail Club (non-alcoholic cocktails). Ashely and Pauline share tips and tricks on choosing retail partners, the importance of operational excellence before scaling, when to invest in fractional team members, plus how to say yes strategically, manage cash flow, and grow without burning out.

How does a top-tier design studio reimagine a fast-growing brand? In Part 2 of our brand refresh series, Suite 9C founder Paula Grant—joined by team members Jessy Qussar and Melissa Piombo—unveils five final design directions created for Dappy, a non-alcoholic functional beverage brand on the rise. Maddie Frank, Dappy’s founder, shares her candid reactions and reveals which concept ultimately became the new face of the brand. Together, they unpack the creative strategy behind each direction, what made the winning look stand out, and how the final identity captures Dappy’s mood-lifting mission in the growing non-alc space.

Join Scout Brisson, CEO of De Soi, Troy Bonde, Co-Founder of Sauz, and Sarah Jahnke, CEO and Co-Founder of Homecourt as they discuss the true cost and return of attending trade shows like Expo West, sparked by Scout’s LinkedIn question: Is exhibiting at Expo West worth it? Learn how to create a memorable brand experience, measure success beyond sales through networking and media coverage, and leverage trade shows for long-term marketing, along with tips for selecting the right shows and amplifying your presence for greater visibility.

Natalie Wieder, Vice President of Category Management at Thrive Market, shares recent updates to this leading grocery e-commerce retailer’s vendor experience, including the launch of a new vendor portal, a brand insights dashboard, and a retail media platform. The conversation covers shifts in product selection strategy, key attributes Thrive prioritizes when evaluating new items, and how the platform is evolving to better support merchandising and marketing. Also discussed are the attributes of Thrive’s core consumer, promotional planning, and how internal teams assess performance and brand potential.

Join Christian Quie, VP of Sales at ChocXO, and Lillard Anthony Wong, Co-Founder and COO of Owlvericks Coffee, discuss how their brands are responding to sharp ingredient cost increases caused by shifting trade policies and environmental factors and. They share approaches to managing supply chain volatility, strategies for alternative sourcing, methods for communicating price changes, and ways to maintain margin and product quality.

Consumers say they want sustainable packaging, but what do they actually care about, and how can brands deliver without tanking margins? Martin Caballero (BevNET), Simon Gainey (Hard Working Packaging), and Benjamin Puncher (Mintel) unpack it all, from the power of clear front-of-pack messaging to the value of recyclable materials and packaging that reinforces brand identity. They spotlight brands like Liquid Death, which prove that when sustainability is woven into the core story and executed in a way that feels authentic, it can drive consumer connection and strengthen the bottom line.

In part one of this two-part series, DAPI founder Maddie Frank teams up with Suite 9C—the design studio behind brands like BodyArmor, Lemon Perfect, and Core Hydration—to rethink her packaging and bring the brand closer to its vision. This episode covers how to make your packaging design work smarter, not harder; how to position a non-alc product in a fast-evolving category; how and why to infuse your brand identity into the design; and how to communicate essential info quickly enough to catch consumers in the moment of purchase.

Jana Goodbaugh of Happy Wolf and Jason Smith, the “Demo Dynamo” from Ithaca Hummus and former Perfect Bar retail lead, share how to turn demos from a cost center into a growth engine. From pinpointing the best sampling days to building a passionate demo team, they reveal insider strategies for driving product discovery, converting samplers into loyal customers, and proving value to retailers through measurable sales impact.

Nicola Buffo, co-founder of Pistakio—a viral pistachio butter brand dominating DTC and expanding in indie retail—is on a mission to decode CPG’s “grow slow and steady” mantra. What does smart growth really look like when you’re bootstrapped? Pierre Jamet, Fishwife’s Chief Sales Officer, shares his ingenious tricks for conserving cash, boosting velocities, and navigating retail’s competitive landscape.

At Expo West, everyone was either carrying the Belgian Boys pink bag or talking about it. The line around their booth was for the bag—waffles and pancakes took a backseat. Known for great swag, did Belgian Boys go too big this time? Was it worth the investment? When the bags ran out, did the brand see their show goals realized? Anouck Gotlib, CEO of Belgian Boys, reveals whether it paid off and what they learned from the experience.

Get a behind-the-scenes look at Expo West 2025 with two key decision-makers: Casey Gaston (Whole Foods Market) and Molly Santuli (Springdale Ventures). They break down standout trends, name breakthrough brands, and reveal what made certain products impossible to ignore. Learn how to network with decision makers like these, secure key meetings, and craft the perfect follow-up for real retail and investment opportunities.

We're launching something BIG at BevNET, NOSH, and Brewbound, and you're invited to be the first to see it! Introducing Nombase — a new digital community and directory built for the CPG world.  Nombase connects CPG professionals with trusted industry partners, AI-powered insights, timely conversations, company announcements, and job opportunities — all in one place.  Join us for an exclusive overview and share your thoughts!

Justin Prochnow, regulatory attorney and partner at Greenberg Traurig, provides an in-depth update on the legal and compliance challenges facing CPG brands. He covers topics from class action lawsuits over product claims and ingredients to emerging state regulations in California, offering key insights on navigating compliance, mitigating risks, and preparing for potential changes under the new administration.

Bevnet's Editor-in-Chief, Jeff Kleinman, unpacks the key trends and shifts from 2024, and shares insights on the 2025 investment landscape. We'll discuss the changing M&A and corporate venturing dynamics, and the implications for emerging brands seeking funding. Jeff offers strategic advice for founders on positioning their businesses to attract investor attention, and the importance of financial discipline. We explore how economic conditions affect capital for consumer brands, providing insights into the CPG investment landscape and tips for navigating 2025.

Sherry Frey of Nielsen IQ provides an insider’s guide to the 2025 CPG landscape, covering key trends and opportunities. Sherry delves into the latest ingredient and flavor trends, evolving snacking habits, the growing influence of global flavors, and the sustainability factors driving consumer loyalty. Highlights include growth opportunities for small BFY brands, the rising demand for sustainability, trending ingredients like collagen and electrolytes, emerging flavors such as pickle, dragon fruit, and hibiscus, and growing concerns around seed oils.

As women enter life stages marked by perimenopause and menopause, their health needs are driving demand for targeted foods, beverages, and supplements. Kate Stevenson and Julie Murphy from Brightfield Group, a social listening and consumer insights organization, join this Community Call to share data and trends on the ingredients, products, and value propositions resonating with this consumer group. As the highest-spending age bracket, they seek support for hormone balance, energy, and mood—creating a prime opportunity for brands to innovate for this highly engaged, wellness-focused audience.

The NIQ On-Premise team shares their latest data on RTD beverage trends, highlighting the biggest opportunities for brands. Joining the conversation are Ben Tilton and Matt Crompton of NIQ On-Premise, along with Ferron Salniker, BevNET's spirits editor. Together, we’ll explore the size of the RTD opportunity, key consumer demographics, channels of note, and evolving preferences around convenience, quality, and value. We’ll also dive into emerging non-alcoholic RTD trends and strategies for brands navigating the on-premise landscape.

Benji Fitts, Director of Customer Education at SPINS, shares how to run smart, cash-efficient promotions that drive velocity while protecting margin as much as possible. By focusing on market share and lift, we’ll explore strategies to fine-tune discounts, optimize timing and frequency, and leverage real-time insights to outperform competitors and turn promotions into sustainable growth.

BevNET started in Boston as an idea fueled by Mountain Dew and Snapple in a college dorm room, back before Mark Zuckerberg was just a twinkle in his parents’ eyes. In this episode, COO Carolyn Craven shares the story of BevNET’s 20-year journey. As we prepare for BevNET Live, NOSH Live, and Brewbound Live this December, we reflect on the trials and milestones that come with building a brand.

How do you scale a culturally rooted brand while preserving authenticity and brand identity? Kartik Das of Doosra, a modern take on Indian chai-time snacks, brought this question to our recent Community Call, where innovative brands like Nguyen Coffee Supply, Brooklyn Delhi, MìLà, and DayDayCook joined the discussion. We discussed how to balance authenticity with accessibility, use data and testing to make informed decisions, and implement scrappy, budget-friendly tactics to grow while staying true to your roots.

  Sven Alwerud, founder of Celerity CPG, and Sarah Gordon, VP of Marketing at Evergreen, share their tried-and-true tactics for leveraging retail media to boost product velocity. Find out how advertising directly on retailer websites and apps can empower you to compete with big CPG on an emerging brand's budget. We'll discuss how to set up high-ROI campaigns, target the right keywords and audiences, allocate your budget wisely, and use retailer-specific tricks to help you succeed on the shelf.    

Maya French, founder of HappyPop and Koia, and Kendra Bennett, CMO of Bon Bee Honey, each turned unexpected hits of PR exposure into sustained brand growth. They’ll share the key decisions they made—and wish they had made—on prioritizing accounts when you're tight on product, ramping up production for unexpected demand, and using pre-orders and customer service tactics to retain new customers, even if you can't service them immediately. They also share how to leverage viral exposure beyond e-commerce by strengthening retail partnerships.

Inclusive hiring strengthens communities and benefits your brand. Adrianne DeLuca of BevNET, Joshua Velasquez of Shire's Naturals, and Kevin McGahren of Greyston Bakery discuss how they use non-traditional hiring, share effective hiring and training tactics, and explain the positive impact on both business and communities. Find out how equitable hiring boosts loyalty, taps into overlooked talent, and creates a strategic advantage for your business

UNFI's UpNext program is designed to curate and incubate emerging brands. Aaron May, Senior Manager of the UpNext program, explains their criteria for brand selection, the most common mistakes brands make when starting out with UNFI, and how to directly access the UNFI team for advice and support.

Supplement trends, such as the popularity of collagen, protein, and nootropics, often forecast shifts in food and beverage CPG trends by tracking consumer behavior. We welcome Darren Viscount, Senior Natural Living Category Manager/OTC Category Manager at Bristol Farms, to discuss these natural living trends and their impact on food and beverage products. We’ll also learn what brands need to get on the shelf, succeed at Bristol Farms, and build lasting partnerships.

Holly and John Arbuckle, founders of Singing Pastures Farms, are building a unique, clean-label, pasture-raised, woman-owned meat snack brand. They’re navigating the complexities of earned PR to gain meaningful exposure and drive brand awareness that translates into sales. Sara Brooks, from Goldilocks and Fridays digital marketing firm, joins to share the latest PR strategies, including affiliate marketing, social media tactics, and influencer partnerships, to help your brand shine.

Target may be a major retail powerhouse, but there's a unique pathway for emerging brands to get their product on shelf and be successful. Target's Director of Activation & Growth, Le'Spencer Walker, outlines the three retail-ready factors he considers for emerging brands: packaging and branding, business performance data (even for small brands), and marketing and promotion capabilities. Mazaah CEO, Yasmin Sajadi, shares her brand's 2-year journey to secure placement at Target, along with insights on marketing strategies, pricing, and the challenges of scaling production.

Casey Gaston, Executive Leader of Local and Emerging Brands at Whole Foods Market, offers key updates and strategies for emerging brands who want to partner with this key retailer. In this session, she discusses how to navigate the current category review process and provides details on the LEAP accelerator program. Casey also shares her top tips for crafting a compelling pitch, along with smart strategies for brand success—from effectively communicating your story to understanding the nuances of pricing and promotion. Whether you're looking to get your product into Whole Foods Market or you're already there, you'll find valuable insights to support you at any stage of your Whole Foods journey.

Walmart's Open Call program is a unique opportunity for emerging brands to enter one of the world’s largest retailers. Our guests—Scott Gutche, Sr. Development Executive at Walmart, Molly Blakeley of Molly Bz Cookies, and Yasmin Curtis of Two Fish Foods—share their experiences with the program, from the application process to preparing to pitch. They discuss the importance of flexibility, demonstrating brand fit, and why the exposure gained is valuable, even without an immediate deal. Scott Gutche also explains Walmart’s key evaluation criteria, emphasizing the importance of market data and brand momentum in determining a brand’s potential for success.

Slotting fees, free fills, retail markups, distribution costs, trade spend & marketing—making money in retail is expensive and complex. But just how long does it take? Jia Liao, founder of Hotpot Queen, wants to find out. Join us as experts Dwight Richmond, Director of Center Store at Town & Country, and Sarah Dorey, partner at Synergy Sales, share their insights on the timeline and offer tips to accelerate the process.

Derek Majewski, Sr. Partner Development Manager at Amazon's Buy with Prime, and Robert Principe, President at eTail Advisors, explain Amazon's Buy with Prime feature, which allows brands to integrate the Prime button on their own websites. In this episode we discuss the benefits, logistics, and strategic considerations for CPG brands, covering the differences between FBA and Buy with Prime, fulfillment economics, inventory management, brand readiness, subscription services, shipping speeds, fees, ROI, and customer service. 

The Conagras and Nestlés of the world have business fundamentals and levers that drive smart innovation and product development, which aren't always available to smaller brands. Monica Watrous, managing editor of Nosh, and Glenn Pappalardo, co-founder of Integral CPG, clarify the attributes and themes big brands center their innovation strategy around to help smaller brands put together smart innovation strategy. This Community Call is a companion piece to an article on NOSH.com.

POD Foods offers a distribution solution that stands out from broadline options, particularly benefiting early-stage brands. Dan Rabens, Director of Growth at POD Foods, explains how their model emphasizes transparency, eliminates deductions, and improves speed-to-shelf. We’ll break down POD Foods' fee structure and discuss how they provide support with capital financing, warehousing, and brokering, making them a comprehensive partner for emerging brands.

Kimberle Lau, founder of Bake Me Healthy’s upcycled, allergen-friendly baking mixes, is preparing to launch a new product line but wants to set herself up for success by ensuring it answers a consumer need. Robyn Carter from Jump Rope Innovation brings her experience from big CPG to help Kimberly figure out what her core consumers like about Bake Me Healthy and how to use that information to launch a new set of products that will hit the ground running.

To succeed in retail, building direct relationships at the store level can grow your food or beverage business, creating valuable "eyes inside." Cedar's Hummus has its roots in DSD and store relationship building. Aimee Tsakirellis, EVP of Marketing at Cedar's, will share tips on forging strong relationships with store teams, expanding into new regions, and collaborating with retailers to boost sales.  

We’ve all heard that owning your backyard and going a mile deep is key for gaining traction in CPG. The GNGR Labs team self sold their product into to every indie store and bodega in NYC, building a grassroots base. Their scrappy approach allowed them to test and refine their ginger shots before partnering with a distributor, leading to investment and wide-scale distribution. Join Daniel Chechelnitsky and Namik Sultan to understand how to use NYC's distribution system to your advantage, how to build a relationship with a new DSD, and how to make the most out of a modest marketing budget. 

The Nosh editorial team joins the Community Call to announce and honor our 2024 NOSH Notables—individuals who make the CPG industry enjoyable, successful, and fulfilling. Visit NOSH.com to see the full list!

Join Jamie Borteck, board member and advisor, and Matt Weiss from RIND Snacks as they guide you through assembling the ideal team to support your CPG brand's growth. We'll cover selecting advisors who complement your skills, building a board for exponential growth, compensation strategies, approaching potential partners, and maximizing your partnerships.

Lorena Arathoon and her team at Tasu Chips have launched their brand on Amazon and are looking to refine their strategy. Betsy McGinn, an Amazon guru and e-commerce strategist, joins Community Call to provide Lorena with ideas that will steadily grow sales.  Find out how to create the perfect listing, the advertising that's worth investing in, and what you should avoid at all costs on the platform.  Find Betsy's companion deck shared on this episode in our Slack Community, join us: https://slack.bevnet.com/sign-up 

Monica Watrous, Managing Editor of NOSH, and Amrit Richmond, CPG Strategist, join Community Call to discuss the key trends in food and beverage. We explore the ingredient consumers are avoiding, despite reassurances from the FDA, Harvard School of Public Health, and Academy of Nutrition and Dietetics. We also delve into trends in production, distribution, eating for healthspan vs. lifespan, and alternative meats + proteins. This podcast complements NOSH.com's Trendlines series, so be sure to visit there for the complete series.

Sun Noodle, a global leader in ramen noodles and the preferred choice of ramen shops like Momofuku, has been pivotal in establishing the ramen industry in America. Founded in 1981, Sun Noodle began during a time when ramen in America was, for the most part, microwaveable Cup Noodles. Join Sun Noodle's President, Kenshiro Uki, and his team as they trace their journey from crafting premium ramen noodles to becoming a foremost producer nationwide. Find out their secrets to using customer feedback in both foodservice and retail to create the perfect product for every customer.

National Co+op Grocers (NCG) represents 164 food co-ops operating over 230 stores with annual sales of over $2.6 billion.  Heidi Traore, Supplier Relationship Development Manager at National Co+op Grocers (NCG), will explain how brands can leverage NCG's expansive network to amplify their sales and distribution.  Tune in to uncover strategies for successful collaboration and learn how to maximize your brand's impact in the co-op market.

Mable helps food and beverage brands achieve growth in both food service and retail, even if they’re early-stage businesses not currently set up with distributor partners. Arik Keller, Founder and CEO of Mable, Lauren Ricciardi, Mable's Marketing Director, and Adrianne Deluca, reporter for BevNET & NOSH, share essential tips for creating a "pro" profile, best practices for seamless drop-shipping, and strategies to grow consumer demand on the platform. This Community Call complements an article Adrianne wrote for NOSH, where she shares additional valuable insights. Be sure to check out her article on NOSH.com.

Scott Romano, VP of Innovation at Sprouts Farmers Market, and Elliot Begoun, founder of TIG Brands, share best practices on getting on shelf at this important natural channel retailer, and how to achieve ongoing growth. Join us as we follow the journey from initial contact to thriving on Sprouts' shelves. From crafting the perfect pitch to understanding the intricacies of a successful roll out to driving velocities, we'll provide a detailed roadmap of everything you need to know.

Kathy Yuh, VP at VMG Partners, discusses the venture fund's current investment strategies, partnerships, and evolving criteria amidst shifting market conditions. We'll explore valuation trends, best P&L practices, and notable categories and trends. 

RangeMe is an important digital platform that connects brands with retailers and retail opportunities. How strong is your RangeMe game? Join Vir Satyan, SVP of Supplier Success at RangeMe, on Community Call as he helps brands craft their best profiles and put their strongest foot forward. We'll explore the buyer's dashboard, discuss the elements of a strong profile, learn about special retailer programs, and talk about maintaining an optimal presence on a limited budget.

We've seen exponential growth in the plant-based category, but this acceleration is stalling in some areas while thriving in others. SPINS' Client Insights Manager, Kelli Howard, dissects data on food and beverage trends within the plant-based sector. Discover thriving and declining categories, how successful brands are evolving to meet customer demand, understand the plant-based consumer profile, and learn about notable ingredients and the most sought-after plant-based proteins.

Kristi Palmer from Kiva Confections and Lukas Southard, Senior Reporter at BevNET, join Community Call to discuss the profound impact of hemp-derived D9 on the cannabis edibles and beverage industry. Learn how brands are seizing new opportunities, the looming regulatory challenges, and consumer safety concerns surrounding lab testing and regulatory standards.

When Outfox Hospitality, parent holding company for Foxtrot Market and Dom's Kitchen and Market, suddenly shuttered its doors, CPG brands were left in the lurch.  Affected businesses face not only lost inventory but also the missed opportunity to showcase products with retailers that were known for taking chances on new items.  We'll talk to Couplet Coffee, Lexington Bakes, Better Sour, Parch, and Glonuts, all brands carried by Foxtrot, and Trent Moffat of Gotham Brands, and Sarah Dorey  of Synergy Sales

Join Michael Movitz of Brandjectory and Monica Watrous, managing editor of Nosh, for a discussion on tactical insights for founders navigating challenging market conditions. They'll share examples of brands that have chosen to stay the course, pivot, or close up shop, providing valuable insights into the decision-making process. Plus, the key questions founders should be asking themselves and their teams, and how to use the answers to chart a path forward.

In an environment where venture firms are leaning toward conservatism, businesses are even more dependent on securing growth capital at earlier stages from angel investors. We talk to two seasoned angel investors, Nicole Bruno and Gefen Skolnick, alongside Ruth Berhane-Williams, founder of Equitea, who is actively exploring the angel investment landscape. Hear tips for identifying angel investors, understanding their preferences, and nurturing successful partnerships.

Join Melissa Li, investor at Offline Ventures, Brad Avery, senior reporter at BevNET/NOSH, and Peter Barrick, CEO of snack brand Rivalz, as they unravel the intricate world of AI within the consumer packaged goods (CPG) industry. We'll take a look at AI beyond chatbots and image creation and explore how it's revolutionizing the way brands like Rivalz operate. From its capabilities to its limitations, discover how emerging brands are leveraging technology to propel themselves forward, and the implications this tech has on the CPG industry.

Bob Burke, a "known to most" CPG consultant and expert in the natural products industry, shares insights on how CPG brands can save money and improve cash flow. He explains strategies for SKU rationalization, strategic trade spending, and recognizing high-return sales opportunities such as Costco, TJX, and private label programs that drive cost out of the system.

Industry veterans Gerry Khermouch and Beverage Whisperer Ken Sadowsky share their tips how to tighten business expenditures and improve cash flow.  Learn the tactics they recommend for dialing in DSDs, honing in on product-market fit, when to say "no", and how to identify worthwhile growth opportunities.  

Ghia is taking the non-alcoholic market by storm and generating exposure with a thoughtful strategy that includes strategic out of home marketing. Melanie Masarin, CEO & Founder of Ghia, and Tom Shea of Adgile media explain how they decide when and where to put resources, how to track results (yes, it's possible!), tactical tips that help squeeze value from each campaign, and  specific techniques that drive brand awareness.