Do You Really Need to Build in Public to Grow a CPG Brand?

Founders are constantly told they need to build in public - but is it actually the best way to grow?

In this episode of the Nombase Podcast, Nick Elliott, Founder of Esprizio, joins Sara Brooks, Co-Founder of Goldilocks, to discuss the role of founder-led content, social media, PR, and brand strategy in building a successful CPG business.

You Will Learn:

• When building in public makes sense—and when it doesn't

• How to develop a repeatable social strategy instead of posting randomly

• Low-cost ways to build awareness and generate PR

• How to create content that builds community instead of just chasing views

• Why consistency matters more than posting frequency

• How to decide where founders should spend their limited marketing resources