Sara Brooks

Founders are constantly told they need to build in public - but is it actually the best way to grow?In this episode of the Nombase Podcast, Nick Elliott, Founder of Esprizio, joins Sara Brooks, Co-Founder of Goldilocks, to discuss the role of founder-led content, social media, PR, and brand strategy in building a successful CPG business.You Will Learn:When building in public makes sense—and when it doesn'tHow to develop a repeatable social strategy instead of posting randomlyLow-cost ways to build awareness and generate PRHow to create content that builds community instead of just chasing viewsWhy consistency matters more than posting frequencyHow to decide where founders should spend their limited marketing resources

Holly and John Arbuckle, founders of Singing Pastures Farms, are building a unique, clean-label, pasture-raised, woman-owned meat snack brand. They’re navigating the complexities of earned PR to gain meaningful exposure and drive brand awareness that translates into sales. Sara Brooks, from Goldilocks and Fridays digital marketing firm, joins to share the latest PR strategies, including affiliate marketing, social media tactics, and influencer partnerships, to help your brand shine.