Your Product Does a Lot. What Should You Lead With?

When your product has several compelling benefits, which one should lead?

Jous founders Nicolas Jeffery and Camilo Ortiz sit down with Chris Robb of Supernatural Ventures and The Angel Group to work through how to sharpen the story behind their magnesium-infused juice, make the product easier to understand, and build a stronger strategy for growth.

You Will Learn:

• How to determine which of your product’s benefits should lead your positioning

• When a functional ingredient strengthens your story and when it complicates it

• How to make an unfamiliar product immediately understandable to consumers

• How positioning can change your competitive set, shelf placement, and growth opportunities

• How to test whether your current brand story is actually driving trial and repeat purchase