Ep. 139: Do You Really Need to Build in Public to Grow a CPG Brand?
Founders are constantly told they need to build in public - but is it actually the best way to grow?In this episode of the Nombase Podcast, Nick Elliott, Founder of Esprizio, joins Sara Brooks, Co-Founder of Goldilocks, to discuss the role of founder-led content, social media, PR, and brand strategy in building a successful CPG business.You Will Learn:When building in public makes sense—and when it doesn'tHow to develop a repeatable social strategy instead of posting randomlyLow-cost ways to build awareness and generate PRHow to create content that builds community instead of just chasing viewsWhy consistency matters more than posting frequencyHow to decide where founders should spend their limited marketing resources
