The Nombase Podcast

Getting ready for BevNet Live June 10–11 in New York City? Or on the fence? BevNet's Editor-in-Chief, Jeff Klineman, walks through a practical "how to do BevNet Live" guide — covering the agenda, key speakers, and how to make the most of every hour at the show.We cover:Tips on how to get the most out of networking, speaker presentations, 1:1 meetings with retailers and investors, and everything else at the showWhat you need to do at BevNET Live and what you can catch up on when you're back homeAgenda highlights from Athletic Brewing, Culture Pop, and Dirty Shirley on building without outpacing your businessRetail sessions with Walmart, Whole Foods, and Vitamin Shoppe on getting — and staying — on shelfFive investor-focused sessions including a term sheet tutorial and a former PepsiCo M&A leadThe delta-9 hemp category under the microscope as Congressional pressure threatens its futureEarly intel on AI and agentic commerce — what CPG brands need to do now before big players lock it inThere's still time to register at Bevnetlive.com - see you there!!

Rachel Krupa, founder of The Goods Mart, shares what emerging CPG brands can learn from small format retail, curated placements, and real shopper behavior. She also breaks down the reopening of The Goods Mart in Brooklyn, a new South Williamsburg location with double the space, expanded grab and go, frozen, pantry, beauty, home, vintage snack finds, and a front row view into what consumers actually buy.You will learn:How small format retail can help brands test packaging, price, and positioningWhy taste and founder hustle matter more than launch hypeHow placement at small format retail stores can lead to press, investors, and new accountsHow to think about hotels, offices, coffee shops, and other nontraditional channelsWhy operational readiness matters before expanding into new outletsHow to use customer feedback to understand what drives repeat purchase

This conversation began as a Nombase webinar, and due to listener demand, we turned it into a podcast episode.In this episode, Evan Walther of Oceans walks through a discussion with Troy Bonde, co-founder and CEO of Sauz, William Hicks, CEO and co-founder of Magic Mind, and Ian Myers, founder of Oceans, on what really happens when a CPG brand moves from early traction into serious growth.They get into the messy middle between roughly $2M and $20M in revenue, when product market fit is real, but the team, cash flow, operations, and retail systems are suddenly under pressure.You will learn:• How Sauz handled a Target PO bigger than its lifetime revenue• Why founder bandwidth becomes the first real scaling bottleneck• How Magic Mind improved cash flow by renegotiating supplier terms• Why unit velocity matters more than top line revenue in retail• When to spend on packaging before paid marketing• How to use retail media, demos, and display to drive trial• Why early hiring mistakes can create more drag than leverage• How to know when your systems are breaking before your team doesIf your brand is working, but everything's starting to feel stretched, this episode will help you understand what's normal, what's avoidable, and what to fix before growth breaks the business.

Chris Robb, founder of Supernatural Ventures and early investor in brands like Bachan’s, shares how he evaluates founders before revenue, what separates breakout brands from the rest, and what most CPG companies waste money too early.What founders will learn:• Why unit velocity matters more than total revenue in early retail growth• How to price your first fundraising round without hurting future raises• What kind of packaging is the one area early brands should overspend on• How to use retailers and store buyers as real world product validation before scaling• What Chris looks for in founders before investing pre-revenue capitalChris also breaks down how Supernatural Ventures approaches pre-seed investing, why he avoids heavy marketing spend early on, and how brands can build momentum organically before raising larger rounds.