Browse Courses

Learn how to build a distinctive CPG brand through smarter strategy, naming, packaging, and design decisions that help your product get noticed and drive growth.

Innovation is about what’s next—but it has to be built with intention. Ben Mand, CPG expert and former CEO of Yerba Madre and Harmless Harvest, shares how to design a smart innovation pipeline that leverages retailer collaboration, optimizes your supply chain, and uses SKU rationalization to make space for what’s next.

Nicole Dawes, founder of Late July and Nixie Beverage Company, shares how to build a mission-driven brand where the mission isn’t marketing — it’s the operating system.

Learn how to build and scale a high-impact team from the ground up. In this session, Arnulfo Ventura, CEO and Brand Builder, shares how to identify the right advisors, balance full-time and fractional talent, and design an organizational structure and culture that drive long-term, sustainable growth.

Join Errol Schweizer, industry veteran and publisher of The Checkout, for an inside look at how retailers earn profit, manage promotions, and make decisions that shape your brand’s success. Learn the real economics behind margins, markups, and trade spend to grow smarter and more profitably.

Ayeshah Abuelhiga, founder/CEO of Mason Dixie, breaks down how to decide if a personal brand makes sense for your CPG business, when to let the product lead, and how to build a brand presence that feels authentic and drives meaningful growth.