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Taylor Foxman, founder of The Industry Collective, explains how to build brand positioning that resonates and avoid the most common mistakes founders make. You’ll learn how to apply the “So What?” test, tailor your value prop for each audience, and recognize when your strategy is actually working.

Arnulfo Ventura, CEO and Brand Builder, shares how to position your brand for acquisition, assess potential buyers, and navigate everything from big exits to quiet strategic sales, all while managing cash flow to keep your options open.

Learn how Seth Goldman, co-founder of Honest Tea, JUST Ice Tea, and Chair of the Board at Beyond Meat, raises capital while protecting control, mission, and momentum, and how you can apply the same principles to your own raise. He shares real strategies for approaching investors, structuring fair deals, and growing without compromise.

Tero Isokauppila, Founder and CEO of Four Sigmatic, shares how to raise capital, scale through the $0–5m, $5–10m, and $10m+ stages, and decide when to expand into new products.

How to launch and legitimize a new product or category by educating consumers, retailers, and investors, with lessons from Tero Isokauppila, Founder and CEO of Four Sigmatic.