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Learn how Maya French, co-founder of Koia and HappyPop, identifies true product market fit, not trends that fade. Discover how to find lasting consumer needs, use real feedback and data to refine your product, and walk away knowing how to prove that your brand truly belongs in the market.

Taylor Foxman, founder of The Industry Collective, explains how to build brand positioning that resonates and avoid the most common mistakes founders make. You’ll learn how to apply the “So What?” test, tailor your value prop for each audience, and recognize when your strategy is actually working.