Browse Courses

Ayeshah Abuelhiga, founder/CEO of Mason Dixie, breaks down how to decide if a personal brand makes sense for your CPG business, when to let the product lead, and how to build a brand presence that feels authentic and drives meaningful growth.

Ayeshah Abuelhiga, founder/CEO of Mason Dixie, explains how to use culture as a business strategy — to improve efficiency, collaboration, and trust.

Join Eric Schnell, founder of BeyondBrands, for a foundational course that gives aspiring founders a big-picture understanding of the consumer packaged goods world, from testing product fit and mastering category strategy to funding, scaling, and navigating the real challenges of launching and growing a food or beverage brand.

Danielle Calabrese, founder of It's All Happening Agency, breaks down what it really costs to launch a food or beverage brand, and how to build a complete, channel-specific COGS model—from ingredients to freight to fulfillment. Founders will learn what to include, how often to recalculate, and how to avoid costly mistakes.

Learn how to price for real profitability. Danielle Calabrese, founder of It's All Happening Agency, explains how to calculate take-home margin, set sustainable SRPs, and protect your business from slim margins, poor pack sizing, and retail pricing pressure. This course gives CPG founders the tools to price with intention, support marketing spend, and grow without constantly raising capital.

Maya French, founder of Koia and HappyPop, shares how to build a route to market that works in the real world. Learn how to test and choose the right channels, distributors, and retail partners, manage supply chain demands, and avoid the costly mistakes that come with scaling too fast. Walk away knowing how to grow smart and protect quality as you expand.