CEO • Harmless Harvest
Innovation, Simplified: The Playbook for Better Product Launches
Innovation is about what’s next—but it has to be built with intention. Ben Mand, CPG expert and former CEO of Yerba Madre and Harmless Harvest, shares how to design a smart innovation pipeline that leverages retailer collaboration, optimizes your supply chain, and uses SKU rationalization to make space for what’s next.
Start CourseInnovation is always about what’s next—but the smartest brands know that chasing ideas without structure leads to waste, not wins. Ben Mand, CPG expert and former CEO of Yerba Madre and Harmless Harvest, shares how to build a disciplined innovation pipeline that balances creativity, strategy, and execution.
Ben will show how to work with retailers early so innovation is grounded in real market demand, not guesswork. You’ll learn how to make innovation strengthen your bottom line—by using supply chain partnerships strategically, rationalizing SKUs to make space for what’s next, and building feedback loops that drive purpose, efficiency, and profit.
Experts:
Content Preview
- Why Is Innovation Essential for CPG Growth?3:08
- Where Should Founders Start When Innovating?6:03
- When Should Founders Innovate?6:09
- How Can Founders Set Realistic Timelines for Product Innovation?4:37
- What Role Should Retailers Play in Product Development?3:40
- How Can Brands Turn Manufacturing Capabilities Into New Products?1:52
- How Should Brands Gather and Use Feedback After a Product Launch?4:12
- How Can a Product Attract Consumers Beyond Its Intended Audience?2:23
- What Skills and Resources Does a Strong Innovation Team Need?2:04
- How Can Founders Decide Which Products to Keep, Fix, or Cut?2:34
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