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Maya French, founder of Koia and HappyPop, shares how to build a route to market that works in the real world. Learn how to test and choose the right channels, distributors, and retail partners, manage supply chain demands, and avoid the costly mistakes that come with scaling too fast. Walk away knowing how to grow smart and protect quality as you expand.

Learn how Maya French, co-founder of Koia and HappyPop, identifies true product market fit, not trends that fade. Discover how to find lasting consumer needs, use real feedback and data to refine your product, and walk away knowing how to prove that your brand truly belongs in the market.