Browse Courses

Danielle Calabrese, founder of It's All Happening Agency, breaks down what it really costs to launch a food or beverage brand, and how to build a complete, channel-specific COGS model—from ingredients to freight to fulfillment. Founders will learn what to include, how often to recalculate, and how to avoid costly mistakes.

Learn how to price for real profitability. Danielle Calabrese, founder of It's All Happening Agency, explains how to calculate take-home margin, set sustainable SRPs, and protect your business from slim margins, poor pack sizing, and retail pricing pressure. This course gives CPG founders the tools to price with intention, support marketing spend, and grow without constantly raising capital.