Halfday Iced Tea Lands Nationwide at Target With Exclusive New Flavor
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July 22, 2026 – Halfday, the better-for-you iced tea brand made with prebiotics, today announced its nationwide launch at Target. Now available in approximately 1,100 Target stores and on Target.com, the rollout introduces the brand’s new slim can lineup, including an all-new Strawberry Half & Half flavor available exclusively at Target.
The launch significantly expands access to Halfday as consumer demand continues to grow for beverages that deliver on both taste and functionality. Target shoppers can now find Halfday’s Strawberry Half & Half, Classic Half & Half, Peach, and Lemon iced teas in the brand’s newly designed chilled slim can format, each offering the bold, familiar flavor of classic iced tea with less sugar and added prebiotic fiber. The launch will also debut Halfday’s new Strawberry Half & Half flavor, blending real brewed tea with bright lemonade and sweet strawberries for the nostalgic flavor you grew up with—now crafted with chicory root as a source of fiber designed to promote healthy gut bacteria.
“Launching nationwide at Target is a defining moment for Halfday and a major step forward in our mission to reinvent iced tea for today’s consumer,” said Kayvon Jahanbakhsh, Co-Founder of Halfday. “Target gives us the opportunity to introduce Halfday to a massive new audience while bringing something genuinely differentiated to the beverage aisle through our new slim can format and exclusive Strawberry flavor. We’re excited to make a better-for-you version of a familiar favorite more accessible than ever.”
Founded in 2021, Halfday was born from a mission to reinvent classic iced tea with a functional, low-sugar twist. The inspiration was deeply personal: after co-founder Kayvon Jahanbakhsh survived a life-altering battle with ulcerative colitis—enduring a three-month hospital stay and losing 80 pounds—he teamed up with his best friend, Mike Lombardo, to revolutionize the beverage. What started as a quest to create gut-friendly, delicious teas quickly transformed into a nationwide movement. Today, that movement reaches a major milestone as Halfday expands into Target, making its bold, refreshing flavors more accessible than ever for shoppers looking to support their wellness goals.
Like all Halfday products, the new slim cans deliver the nostalgic taste of classic iced tea with less than 5g of sugar, 35–40 calories, and 6g of prebiotic fiber from the brand’s signature GOODDAY Prebiotic Blend to help support gut health, all without compromising on flavor.
Halfday’s exclusive slim can lineup is available now at approximately 1,100 Target stores nationwide and on Target.com.
For additional information about Halfday and to find a Target location near you, please visit drinkhalfday.com and follow the brand on Instagram and TikTok (@drinkhalfday).
About Halfday
Founded by Mike Lombardo and Kayvon Jahanbakhsh, Halfday is redefining iced tea for the modern era. Inspired by Kayvon’s personal journey with ulcerative colitis, Halfday was born from a mission to create a healthier take on the classic beverage. Offering a lineup of bold, nostalgic flavors, Halfday delivers all the enjoyment of traditional iced tea—with a fraction of the sugar and a functional twist. Each can contains 6g of prebiotic fiber to support gut health through its signature GOODDAY Prebiotic Blend, alongside just 3–5g of sugar and 30–35 calories, making it a refreshing choice that offers health benefits without compromising on taste.
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