NYLA PREMIUM VODKA SELTZER JOINS F CANCER FOR ITS 100th ANNIVERSARY CELEBRATION
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New York, NY [October 2, 2026] – A new premium ready-to-drink vodka seltzer brand has officially entered the beverage scene. NYLA, founded by Hannah Feminella and Joe Feminella, officially launched in summer 2026, bringing together the edge of New York and the ease of Los Angeles in a fresh take on the modern drinking experience. Following its launch, NYLA partnered with F Cancer for its 100th Anniversary Event, bringing the new brand into an evening centered around community, celebration, and culture.
The collaboration marked an early opportunity for NYLA to bring its bi-coastal identity and modern approach to drinking into an elevated event setting. Guests had the opportunity to experience NYLA firsthand, introducing the vodka seltzer to a new audience while supporting an event focused on bringing people together through culture and community.
“Built around a bi-coastal state of mind, NYLA brings together layered flavor profiles, lighter, low-calorie sips, and a more modern approach to drinking, all within a broader world of hospitality, events, and cultural experiences,” said Hannah Feminella, co-founder of NYLA.
More than a vodka seltzer, NYLA is built around a broader world of hospitality, events, and cultural experiences. The brand aims to create moments that bring people together while offering a fresh perspective on what a modern drinking experience can look like.
At the center of the brand is NYLA’s approach to flavor. The vodka seltzer is available in Lime Grapefruit, Rose Elderflower Cucumber, Blackberry Sage, and Yuzu Apple, with each flavor offering a layered profile designed to bring more depth to the traditional seltzer. With a lighter, low-calorie format, NYLA offers an approachable option for consumers looking for a more modern way to enjoy a drink.
“NYLA is about more than what’s in the can,” said Joe Feminella, co-founder of NYLA. “We wanted to build a brand that could live within hospitality, culture, events, and the everyday moments when people come together. The product is the starting point, but the larger experience is what makes NYLA unique.”
As NYLA continues to grow, the brand is focused on bringing its bi-coastal point of view to more consumers while creating new opportunities to experience the brand through events, hospitality, and culture.
For more information, follow @NYLAdrinks on Instagram.
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