What's New in RF Tea & Coffee RTD? - SPINS April 2025 Category Report

by BevNET Staff Posted 04/03/2025 09:58

Please note that below is a shortened excerpt of the category report on RF Tea & Coffee. View the full version here.

Report highlights:

Both subcategories see positive sales performance and have bounced back from negative unit sales the year prior.
Tea products with higher amounts of sugar are seeing gain in market share. Most products in the Refrigerated RTD Tea subcategory contains =25g of sugar and products containing 0 sugar sits in second place. However, we can see that 0 sugar is losing share while products containing =25g of sugar is losing share.
In the RF RTD Coffee subcategory, products with lower amounts of sugar are seeing higher growth. In the RF RTD Coffee subcategory, the 0 sugar segment remains at the top in terms of market share. It also continues to grow in terms of share and sales.
Both subcategories are seeing expansion through health-focused functional ingredients, especially in energy support and hydration.

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