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What's New in Ice Cream & Novelties? - SPINS April 2025 Category Update

by NOSH Staff Posted 04/03/2025 09:58

Please note that below is a shortened excerpt of the category report on frozen ice cream and novelties. View the full version here.

Report highlights:

  • The top 2 subcategories are seeing positive unit sales vs. negative sales the prior year.
  • Frozen sorbet is seeing strong sales. Meanwhile Plant-Based Ice Cream & Novelties as well as Frozen Yogurt are seeing declines.
  • S’mores and Honey lead the way in Frozen Ice Cream flavors. Meanwhile Mint and Blueberry are the top growing flavors in Frozen Novelties.
  • High protein seems to be in vogue with consumers now and the Frozen Ice Cream and Novelties category has a few contenders ranging from 21g to 39g in protein per pint.

View the full report >>

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