Data Hub
The Great Debate Over Seed Oils - Brightfield Group April 2025 Trend Report
Please note that below is a shortened excerpt of the report on the use of seed oils. View the full version here.
As consumers question seed oils, they’re not just talking about what to cut out—they’re also looking for better alternatives.
Trending Ingredients (mentioned with “free from seed oil”):
- Whey protein (+164%): Popular for satiety and clean protein. Targeting protein powder that avoids seed oil is often a focus in these conversations.
- Beet root (+52.6%): Tied to heart health and inflammation support.
- Manuka honey (+24.9%): Trusted for natural wellness and minimal processing.
Shifts in Product Choices:
- Rising interest in beef tallow, eggs, and peanut butter reflects a move toward familiar, whole-food fats. Targeting peanut butter that has no seed oil is also often called out.
- Formats like protein powders and “no seed oil” snacks are gaining traction, especially in better-for-you and clean label spaces.
Health Themes in the Mix:
- Conversations often touch on Focus, Brain Health, and conditions likePCOS, celiac, perimenopause, and eye health—suggesting seed oil avoidance is part of broader health routines.
Insiders can view the full version here. Not an Insider yet? Sign up today to read this and many more valuable reports from our expert data partners.