On-Premise Update: Where Growth Is Concentrating - NielsenIQ Quarterly Report

The latest NIQ on premise update highlights a continued shift in the beverage alcohol landscape, with spirits reinforcing their leadership position. Over the past year, spirits grew value by just over 2% despite declining volumes, indicating that price and premiumization are driving performance rather than consumption growth. This contrasts with ongoing declines in beer and wine, while RTDs remain a standout growth engine, posting double-digit gains and expanding share within the on-premise channel.

Within spirits, performance is uneven but directionally clear. Tequila and cordials are leading value growth and share gains, supported by distribution expansion and pricing, while whiskey and rum face more pronounced volume pressure, though select subsegments like domestic and Irish whiskey show relative resilience. At the same time, RTD cocktails continue to scale rapidly, with ready-to-drink formats driving both value growth and innovation through new flavor profiles. Overall, the data points to a market increasingly shaped by premiumization, convenience, and selective category strength rather than broad-based growth.

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