On-Premise Spirits Update: Summer Trends - CGA September 2024

This report, which provides an on-premise spirits update, features exclusive content created just for our BevNET Insider audience! Please note that below is a shortened excerpt of the report. View the full version here.

• Compared to a year ago, total On Premise outlet count is in growth, with Drinking-led establishments seeing growth from Neighborhood bars and Sports bars, and QSR behind the bulk of Eating-led channel growth.
• We saw downward trends from Casual Nightclubs and Premium Bars. These changes could reflect a shift in daypart preferences among younger consumers towards day-time visitation and seeking “premium” experiences in more convenient, everyday venues (such as the Neighborhood Bar).
• However, there may be some rebalancing of “premiumization” – where Polished casual and Neighborhood bars (both in growth in terms of outlet count) are now catering to this premium occasion through more quality offerings while simultaneously catering to a wider range of options from food/drink (e.g. budget options) and potentially more convenience.
• RTDs, while certainly a small % of total share, have shown high growth compared to traditional categories, while Beer and Wine gained share.

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