Kraft Natural Cheese Goes Miniature With New Pocket Parm
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Parmesan just got a whole lot more portable.
Kraft Natural Cheese is introducing Pocket Parm™, a miniature version of its beloved Grated Cheese made to clip onto your bag so you can bring the Parm wherever you go. Available in limited quantities this October, Pocket Parm gives fans an early taste of three new Kraft grated cheese flavors – Tomato Basil Parmesan, Garlic Herb Parmesan, and Cheddar - ahead of their full-size nationwide debut in January 2027. This Kraft Grated Cheese lineup offers exciting new varieties to bring flavor to meals and snacks in an easy, convenient way.
Each pocket-sized bottle comes ready to clip onto a bag, complete with a colorful, collectible charm that makes taking your cheese on the go part kitchen essential, part accessory. With limited quantities available, getting one requires being in the right place at the right time.
“Parmesan has always been a staple for pasta, but we think it deserves a lot more real estate on the plate,” said Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy. “With new Tomato Basil and Garlic Herb Parmesan flavors - plus new Grated Cheddar - there are even more ways to add Kraft flavor to everything from pizza and salads to sandwiches and vegetables. Pocket Parm gives fans the first taste of what’s coming next. After all, if you can Parm almost anything, why not take the Parm everywhere?”
Small Bottles. Limited Drops.
Now through the end of October, Kraft Natural Cheese will drop Pocket Parm in limited quantities throughout Los Angeles and Orlando, giving fans the chance to snag one while supplies last.
A custom Kraft Natural Cheese mobile billboard truck will roll through Los Angeles beginning October 13 and Orlando the week of October 26, bringing the miniature bottles directly to fans through a larger-than-life, cheese-inspired dispenser. Fans can grab a flavor, clip it onto their bag and be among the first to taste new flavors joining the Kraft Natural Cheese lineup nationwide in January 2027.
For inspiration on ways to Parm your favorite foods, visit KraftNaturalCheese.com or follow Kraft Natural Cheese on Instagram at @kraft.naturalcheese.
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