SMOOD SWEETS Debuts Two New Candy Dates Flavors and Expands Retail Footprint

Fresh Thyme Market, Better Health Market, TJX banners and Hy-Vee are among a growing list of retailers carrying the fast-growing whole-fruit candy brand

MIAMI — October 2026 — SMOOD SWEETS is expanding its Candy Dates lineup this fall with two new flavors — Sour Green Apple and Blue Raspberry — as the fast-growing whole-fruit candy brand continues to broaden its retail footprint across the U.S. The two launches build on SMOOD’s signature concept: whole dates transformed into a colorful candy experience through bold, nostalgic flavors and a candy shell.

The retail expansion includes launches at Fresh Thyme Market, Better Health Market and Good Earth Market in natural grocery and TJX banners in off-price retail, followed by Hy-Vee in conventional grocery toward the end of the year. Blue Raspberry is also rolling out nationwide at Target across approximately 1,900 stores.

The launches represent a significant expansion of both SMOOD SWEETS’ retail footprint and the types of retailers embracing its emerging Candy Dates platform.

“What’s most exciting to us isn’t just expansion. It’s seeing Candy Dates resonate across completely different retail environments,” said Oliver Sindlev, Co-Founder and CEO of SMOOD SWEETS. “From mass retail and natural grocery to conventional grocery and off-price, we’re seeing validation that consumers are looking for a new kind of candy experience — one that delivers the fun, flavor and nostalgia of candy while starting with real fruit.”

The first new flavor, Sour Green Apple, was developed to tap into Gen Z’s growing appetite for bold, intensely sour candy. The launch builds on the success of Sour Watermelon, one of SMOOD SWEETS’ strongest-performing core flavors, and doubles down on the sour flavor profiles that have resonated with both consumers and retail buyers.

Blue Raspberry takes a different approach, tapping into one of candy’s most recognizable and nostalgic flavor profiles. With strong early enthusiasm from retail partners, SMOOD SWEETS expects the flavor to quickly become one of the brand’s best sellers.

Both flavors follow the same product philosophy that has fueled the brand’s early growth: whole dates transformed into a colorful candy experience through bold, nostalgic flavors and a signature candy shell.

The fall expansion also demonstrates the versatility of the format. Sitting at the intersection of whole-fruit snacking and candy, Candy Dates give retailers a differentiated product that can bring the excitement, flavor and impulse of candy into new areas of the store.

“We’ve always believed Candy Dates can create a new space between traditional candy and fruit snacking,” Sindlev added. “We’re taking something consumers already know and love — whole fruit — and delivering it with the flavor, color and fun they expect from candy. The diversity of retailers bringing SMOOD onto shelves reinforces how broad that opportunity can be.”

The new retail launches continue a period of rapid expansion for SMOOD SWEETS following its initial market launch in late 2025.

About SMOOD SWEETS

SMOOD SWEETS is reimagining fruit snacking through Candy Dates — whole dates transformed with colorful candy shells and nostalgic candy-inspired flavors. Built at the intersection of whole fruit and indulgence, SMOOD SWEETS combines the fun and flavor of candy with real fruit at the center.

For more information, visit SMOOD SWEETS online or follow the brand on social media.