Sko Buffs! Suerte Tequila Expands CU Collection With New Reposado Edition

BOULDER, Colo. — Boulder-born Suerte Tequila is raising a glass to its hometown team. Colorado Athletics and Suerte today announced the release of the Suerte Reposado CU Edition (to follow the release of their CU Blanco) a new officially licensed, co-branded tequila created through a multi-year partnership cultivated by Learfield’s Buffalo Sports Properties, the exclusive multimedia rights holder for Colorado Athletics.

More than a bottle made for Buffs fans, the limited-edition release gives back to Colorado student-athletes, with eight percent of proceeds from every bottle sold benefiting the University of Colorado’s Name, Image and Likeness (NIL) Fund.

“We are so happy to partner with Boulder’s own Suerte Tequila on the exciting new Reposado CU Edition release that Buffs fans are going to love because it’s a great tequila and it will directly help Colorado student-athletes pursue their NIL dreams,” said Fernando Lovo, CU Director of Athletics. “Suerte Tequila, like CU Athletics, has the highest standards of quality and is dedicated to excellence in everything they do, which makes this partnership so special. My thanks to Laurence for his vision and his passionate support of the Buffs!”

“As a brand born and raised in Boulder, we are incredibly proud to be the official tequila of the CU Buffs,” said Laurence Spiewak, Co-founder & President of Suerte Tequila. “This partnership is a perfect hometown fit, fueled by shared passion and local grit. We can’t wait for fans to celebrate with the Suerte Blanco and Reposado CU Editions. Sko Buffs!”

Named for the Spanish word for “luck,” Suerte Tequila is an independent craft tequila with Colorado roots, produced in the highlands of Jalisco using time-honored methods. Made with 100% Blue Weber agave, Suerte is crafted exclusively at NOM 1530 and is the only tequila produced at the single-brand distillery.

At the heart of Suerte’s process is a traditional tahona- a nearly 3,000-pound volcanic stone unearthed on the distillery property and hand-carved- that slowly crushes the cooked agave. It’s an old-school approach that reflects Suerte’s commitment to doing things the right way, even when it isn’t the easy way.

The Suerte CU Editions bring that craft together with unmistakable Buffs pride in custom bottles designed for tailgates, gifting, celebrations and home bars alike.

The limited-edition bottles are available now at select retailers and through Suerte’s online shop, while supplies last.

“We’re excited to partner with Suerte to offer the first officially licensed tequila for Buffalo fans,” said Andrew Popchock, General Manager of Buffalo Sports Properties. “It’s a fresh, authentic way to connect the Buffaloes brand with our community while continuing to grow NIL opportunities at Colorado.”

And this is only kickoff as this new collaboration gives Buffs fans even more reason to raise a glass to the black and gold this football season.