Ribbonwire Ranch Accelerates National Growth Following Launch of USDA Certified Organic Beef Stick

Texas rancher-owned brand expands to more than 5,900 stores and adopts the USDA’s strengthened “Product of USA” label as demand grows for domestically raised beef

DALHART, Texas, September 30, 2026 — Ribbonwire Ranch, a family-run producer of organic Texas-raised beef snacks, today announced it has expanded to more than 5,900 stores nationwide, with new and expanded distribution at Albertsons, Kroger, Super 1 Foods, Bashas’, Gelson’s and Erewhon.

The growth follows the June retail debut of Ribbonwire’s 100% USDA Certified Organic Beef Stick and builds on the brand’s presence at more than 800 Sheetz locations.

“The response since June has exceeded our expectations,” said Chad Schoonover, Ribbonwire Ranch co-founder and head of ranch operations. “Everyone is paying attention to where their beef comes from now. For Ribbonwire, that answer has always been clear. We raise our own cattle in Texas, grow our own organic feed and oversee the process from pasture to package.”

To support its growing retail footprint, Ribbonwire launched a new website on Sept. 15. The redesigned site makes it easier to shop Ribbonwire products, explore the brand’s 140-year ranching history and find products nearby.

As concerns grow over increased beef imports and country-of-origin transparency, Ribbonwire is drawing greater interest from consumers and retailers who value the brand’s domestically raised beef and transparent sourcing. To make that distinction more visible, Ribbonwire will adopt the USDA’s strengthened voluntary “Product of USA” label, which is reserved for meat from animals born, raised, slaughtered and processed in the United States.

Over the next six months, the label will roll out across Ribbonwire’s packaging, website, social media and online listings, including Amazon.

“The Product of USA label makes it easy for shoppers to see right away what they’re getting,” Schoonover said. “They’ll know they’re choosing American beef raised by American ranchers.”

Every Ribbonwire beef stick is made with beef from cattle born, raised and finished under USDA organic conditions on a family-run ranch in the Texas Panhandle. To learn more about the brand, visit ribbonwire.com.

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About Ribbonwire Ranch

Founded in 2008 and based in Dalhart, Texas, Ribbonwire Ranch is a family-owned and operated beef producer located on the northern portion of the historic XIT Ranch in the Texas Panhandle, where cattle have been raised since 1885. The company raises its own cattle, grows its own organic feed and manages production under a vertically integrated model that provides full traceability from pasture to package. Ribbonwire Ranch transitioned its land, cattle and farming practices to organic standards in 2015 and today produces a portfolio of USDA Certified Organic and organic beef products that are raised and made in the United States. For more information, visit ribbonwire.com.