New Primal Brings Bold Flavor to Costco Texas with the Debut of Fajita Seasoned Chicken Sticks

Charleston, SC (October 5, 2026) – New Primal, a leader in clean-ingredient meat snacks, today announced the debut of its 12-count Fajita Seasoned Chicken Sticks at Costco clubs across Texas. Following a successful rollout of the Rotisserie Seasoned Chicken Sticks earlier this year, this launch marks New Primal’s second placement at Texas Costco stores, expanding its fan-favorite, zero-sugar lineup for club members.

In the rapidly growing meat snack category, what was once an impulse grab in the checkout line has become an everyday pantry staple that families purchase in multi-packs. New Primal is leaning into this shift, providing Costco members with bulk packs of high-quality, wholesome protein to keep households fueled. 

Drawing inspiration from classic Tex-Mex flavors, the Fajita Seasoned Chicken Sticks bring a vibrant, savory experience directly to the protein aisle. Each stick is made with all-natural, vegetarian-fed chicken raised without antibiotics or added hormones, and real seasonings. Crafted with recognizable ingredients, including green and red bell peppers, paprika, and cumin, this new stick delivers an authentic kick in an on-the-go format. 

Packed with nine grams of protein per stick, just 60 calories, and zero added sugar, New Primal’s latest offering is a balanced choice for those seeking a convenient, protein-packed snack without unnecessary additives. Whether stashed in a desk drawer for a midday slump, tossed in a child’s lunchbox, or enjoyed on the way to the gym, the Fajita Seasoned Chicken Sticks provide wholesome fuel for everyday adventures without compromising on quality or taste. 

“Bringing a brand-new stick flavor to life is always a major milestone, but debuting it at Costco makes it even more special,” said Jason Burke, founder of New Primal. “With the launch of our 12-count Fajita Seasoned Chicken Sticks, our second major rollout in Texas clubs in less than a year, we’re furthering our commitment to real-food sourcing and unique flavors, meeting the high standards that Costco members expect from us.”

New Primal’s 1 oz. Fajita Seasoned Chicken Sticks are currently available in a 12-count bag at Costco clubs in Texas for $13.99. The 5-count bag will be on Amazon and newprimal.com to follow. To learn more information about New Primal to explore the brand’s full product portfolio, visit newprimal.com.

About New Primal

Founded in 2012 by Jason Burke, New Primal is a pioneer in the clean-label snack industry, born from a mission to prove that meat snacks can be both healthy and delicious. Based in Charleston, SC, the brand offers a diverse lineup of high-protein, low-sugar snacks crafted from thoughtfully sourced ingredients, including 100% grass-fed beef and all-natural poultry. Driven by the mantra, “Protein that Keeps Your Pack Moving,” New Primal continues to redefine the protein aisle with artisanal quality, a commitment to human health, and bold, fun flavors the whole family can enjoy. For more information, visit newprimal.com.

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