From Barcelona to the USA: Damm joins GBN

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PRESS RELEASE posted by Global Beer Network
Sep. 28, 2026 at 12:12pm (EDT)

Damm Appoints Global Beer Network as New U.S. Importer

Global Beer Network to Lead the Next Chapter of Barcelona's Iconic Beer in the U.S.

Middleton, MA — 9/28/26 — DAMM GLOBAL BARCELONA, S.L., Damm, the iconic Barcelona-based brewery and one of the Mediterranean’s most celebrated producers of premium lager, announced today that Global Beer Network (“GBN”) will become its official U.S. importer, effective immediately.

Under the new partnership, Global Beer Network will lead the importation, marketing, sales and distributor management of Damm’s portfolio in the United States. The two companies will work closely with wholesalers, retailers, and hospitality partners to expand availability, strengthen market execution and build the brands for sustained long-term growth. 

Rooted in Barcelona and brewed with Mediterranean character, Damm is renowned for its commitment to quality, innovation, and more than 150 years of brewing tradition. At the center of the portfolio is Estrella Damm, the iconic beer of Barcelona and a Mediterranean lager brewed according to its original 1876 recipe. The partnership will also support the continued development of Damm’s broader portfolio, including Daura and Inedit, across relevant consumer occasions and channels.

“Global Beer Network has earned a strong reputation across the industry for building authentic, premium beer brands and developing lasting partnerships with wholesalers and retailers,” said Oriol Trullàs, Country Manager - USA & Canada of Damm. “Their commitment to education, quality, and long-term brand development makes them the ideal fit to bring the unique culture, lifestyle, and spirit of Barcelona to consumers across the United States.”

Global Beer Network has spent more than three decades building premium international beer brands in the United States. Its portfolio includes breweries representing some of Europe’s most respected and authentic brewers, supported by a nationwide network of wholesalers, retailers, and on-premise partners. 

“Partnerships of this significance are rare,”  said Daniel Obaseki, Chief Executive Officer of Global Beer Network. “Estrella Damm is more than an exceptional beer. It is an expression of Barcelona and the Mediterranean, built over 150 years with remarkable consistency, authenticity and cultural relevance. We are proud to become the steward of that legacy in the United States. Damm brings an exceptional and highly complementary portfolio. Estrella Damm has the potential to become the defining Mediterranean lager in the U.S. market. Daura offers a distinctive proposition for consumers seeking a crafted-to-remove-gluten beer, while Inedit creates a compelling connection between beer, food and hospitality. Our responsibility is clear: to preserve what makes these brands special while building their presence with focus, investment and long-term ambition. We look forward to working with Damm and our distributor and customer partners to introduce more American consumers to the taste and spirit of Barcelona.” 

The appointment marks an important new chapter for both companies and one of the most significant partnerships in Global Beer Network’s history. Global Beer Network and Damm will work closely with their U.S. trade partners to ensure continuity of supply and an orderly market transition. Additional information will be communicated directly to wholesalers and customers. 

About Damm: Founded in Barcelona in 1876, Damm is one of Europe's most respected family-owned breweries, celebrated for brewing authentic Mediterranean beers that embody the culture, lifestyle, and flavors of Barcelona.

About Global Beer Network: Founded in 1994, Global Beer Network is a leading U.S. importer of iconic and award-winning beer brands from the world’s most respected brewing cultures. Through its nationwide network of distributors and trade partners, GBN builds enduring brands while preserving the heritage, craftsmanship and cultural identity that make each brewery distinctive.