ALOHA Drops a Chocolate Pistachio Protein Bar

What started as a viral chocolate bar on social media has become one of the most popular flavor combinations in food and beverage. ALOHA, the employee-owned plant-based protein brand, is entering the conversation this fall with a better-for-you option: a Chocolate Pistachio protein bar, available online at ALOHA.com, with an Albertsons Safeway Banners 90-day channel lead-in.

The bar's core, which gets its green hue from spirulina and turmeric, features real pistachio pieces and ALOHA's brown rice and pumpkin seed protein blend. It is coated in dark chocolate with a hint of sea salt for a rich, nutty bite. With whole food ingredients and nothing artificial, each bar delivers 14 grams of protein and 10 grams of fiber, with just 5 grams of sugar.

Super-premium chocolate, the category in which Dubai chocolate squarely sits, was the fastest-growing tier in the confectionery aisle in 2025. Dollar sales were up 16.7% even as mainstream chocolate unit sales declined, according to NielsenIQ. But the indulgent flavor people are chasing usually comes with a tradeoff: added sugar, artificial flavoring, minimal nutritional value. ALOHA’s Chocolate Pistachio bar closes that gap with a flavor everyone is craving built on ingredients they can feel good about. Chocolate Pistachio joins ALOHA's growing line-up of indulgent chocolate-coated bars including best-sellers like Chocolate Cherry and Peanut Butter Cup.

"We watched Dubai chocolate for over a year before we touched it," said Brad Charron, CEO of ALOHA. "We wanted to know if this was a real shift in what people want from chocolate, or just a moment in time. Once the consumer data told us it wasn't fading, we built the version that could actually hold up to our brand promise and strict food philosophy: real ingredients, real protein and fiber, and a taste that earns hype instead of borrowing it."

The ALOHA Chocolate Pistachio bar is available in Albertsons Safeway Banners beginning in November for 90 days and can be purchased now at ALOHA.com.

About ALOHA

ALOHA is an employee-owned and operated company making simple, nutritious, plant-based food accessible to all. Its award-winning, USDA organic protein bars are packed with protein, amazingly low in sugar, and top-selling in the U.S. Natural Channel. As the fastest-growing protein bar nationwide, ALOHA earned spots on Inc.'s “Fastest Growing Brands” (2024, 2025, 2026) and Bain & Company’s “Insurgent Brands” (2025, 2026) lists. A certified B Corporation® and Climate Neutral Certified brand, ALOHA is committed to using business as a force for good. Find ALOHA products at Whole Foods, Walmart, Target, Kroger, Sprouts, Albertsons and other major retailers, or online at Thrive Market, Amazon and aloha.com. Learn more at aloha.com and follow along @alohamoment