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Peanut Butter & Jelly and Pistachio Join Vilgain's Double Trouble Lineup in the US
The European food brand with a cult following back home keeps building out its American debut, one seriously good protein bar at a time.
LOS ANGELES, SEPTEMBER 21ST - Vilgain, the European food brand that's spent years quietly earning obsessive fans across the old continent, is adding two new Double Trouble protein bar flavors to its US lineup: Peanut Butter & Jelly and Pistachio.
If you haven't met Vilgain yet, here's the short version. It started in Europe with one stubborn idea: real ingredients shouldn't be a luxury, they should be on every shelf. That turned into a sprawling range of hundreds of products, from bars to spreads to snacks to pantry staples, the kind of brand people abroad keep a shelf stocked with. The Double Trouble protein bar is the hero, the best-seller that made the most sense to bring stateside first. Los Angeles got it earlier this year. Now it's getting two more reasons to pay attention.
Peanut Butter & Jelly takes the most nostalgic flavor in American food and turns it into a protein bar that has no business tasting this good. Pistachio arrives right as the whole world lost its mind over the flavor, so call it good timing, call it reading the room. Both come with what's now the Double Trouble standard: 16g of protein, up to 11g of fiber, no artificial sweeteners, no artificial colors, no preservatives, and ingredients of natural origin.
"We didn't come to the US to be another bar on the shelf, we came to set new standards," said Miki Huguet, Head of US Market at Vilgain. "The people we're building for are the ones who read the label. They already know most bars don't hold up to it. Ours do. And everything we've got in the pipeline is better than the last thing we launched. That's the vision."
There's more coming, too. Vilgain plans to bring additional protein bar ranges to the US in 2027, each built to a higher ingredient bar than the one before, plus, eventually, more of the European catalog that fans have been asking for since the day it landed.
Double Trouble Peanut Butter & Jelly and Pistachio are available now at select SoCal stores, on Amazon, and at us.vilgain.com.
About Vilgain
Vilgain is a European food brand built on one belief: bring back real ingredients into food products. With hundreds of better-for-you products across Europe and a loyal following to match, Vilgain brought its hero product, the Double Trouble protein bar, to the US in Q3 2026, starting in Los Angeles. It doesn’t plan to stop there.
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