Guinness Steak Cuts Extends Its Premium Steak Snack Line with The NY-Style Pastrami and The Spicy Blend
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The two new flavors are to be previewed at the NACS Show in Las Vegas, October 6–9, and available Q1 2027.
FORT LAUDERDALE, Fla., September 22, 2026 -- Guinness® Steak Cuts, the premium steak snack from Sidari Artisan Brands, announces the debut of two new flavors, The NY-Style Pastrami and The Spicy Blend. Both will be introduced to the trade at the National Association of Convenience Stores (NACS) Show in Las Vegas, at North Hall Booth #N236. The launch expands the line from three flavors to five.
Both new flavors begin the way every Guinness Steak Cuts variation does, with whole-muscle eye-of-round marinated in Guinness stout. The NY-Style Pastrami carries over classic pastrami spices like cracked black pepper and warm coriander, with the tenderness of a hand-carved slice. The Spicy Blend introduces a kick of cayenne and scorpion pepper, building real heat without burying the beef underneath it.
Each 2.5 oz bag carries 20g of protein and 3g of sugar, with no nitrates, artificial ingredients, or fillers. The SRP is $8.99. Both will be available to sample and preorder at NACS.
"This year's NACS Show is the perfect stage to preview what’s next for Guinness Steak Cuts," said Daniel Sidari, co-founder of Sidari Artisan Brands. "At Sidari, we're listening closely to how consumer tastes are evolving, pushing the boundaries of flavor and raising the bar for what meat snacking can be."
The two new flavors follow a year of recognition for the line. At the 2026 Summer CPG Awards, presented by Food & Beverage Magazine, Guinness Steak Cuts earned the Century Medal in the tasting competition with a perfect score of 100 points, a second Century Medal in the design competition, and Best of Show in the jerky category. The line was also awarded 4.5 out of 5 stars and honors in six categories at the 2026 International Jerky Awards, presented by TasteTV, in a field of entries from the United States, Canada, the United Kingdom, Australia, and New Zealand.
For more information, visit guinnesssteakcuts.com. For wholesale inquiries, visit guinnesssteakcuts.com/wholesale. The current lineup is available on Amazon and at retailers nationwide.
About Guinness® Steak Cuts
Guinness® Steak Cuts is a premium steak snack made with 100% whole-muscle eye-of-round, slow-cooked in a traditional Guinness marinade and oven-roasted through a proprietary process that preserves tenderness and integrity. The line is a Century Medal and Best of Show winner at the 2026 Summer CPG Awards, presented by Food & Beverage Magazine, and a 2026 International Jerky Awards honoree, presented by TasteTV.
About Sidari Artisan Brands
Sidari Artisan Brands is a fast-growing CPG company and platform for iconic brand extension. Through strategic partnerships, product development expertise, and expansive distribution channels, Sidari Artisan Brands delivers premium, authentic products to customers nationwide while serving as a trusted launchpad to market for its partners.
The GUINNESS word mark and HARP device are trademarks owned by Diageo Ireland Unlimited Company and are used under license.
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