Steric Names Elliot Bonior Director of Sales
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CULVER CITY, CA, UNITED STATES, September 11, 2026 — Steric, Inc. today announced that Elliot Bonior has joined the company as Director of Sales, strengthening its commercial team as demands grow for Steric’s proven beverage processing technology across the wine, spirits, ready-to-drink (RTD) and juice industries.
A Central California Coast native, Bonior brings more than 15 years of experience spanning winemaking, beverage production and commercial development. His background includes hands-on production winemaking, sales of capital equipment and enology products, and wine and beverage remediation solutions.
Throughout his career, Bonior has worked with many of North America’s leading wine producers and highly regarded Italian manufacturers of wine and beverage processing equipment. His experience combines practical production knowledge with a strong track record of building customer relationships and bringing specialized technologies and solutions to market.
“Elliot brings the combination of production knowledge and commercial experience we need as Steric expands,” said William Fay, CEO of Steric. “He understands the challenges producers face and how to translate new technology into practical value.”
Bonior is based in California's agriculture region and oversees national wine sales and regional spirits, RTD and other beverage revenue channels for Steric.
About Steric
Steric provides beverage processing systems designed to improve flavor, consistency, and product value without additives, filtration, or changes to core formulations. The company works with commercial beverage producers across wine, spirits, RTD, juice, and emerging beverage sectors.
Media Contact:
Steric Systems, Inc.
Steve Sukman, COO
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