Aqua Glow secures major Waitrose listing in over 250 stores.
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Chilled single cans of Aqua Glow Berry Crush launch in 101 Waitrose stores today and will also be included in the retailer’s Meal Deal. Four-can multipacks of Berry Crush and Mango Passion will follow in 229 stores from 18 October, with an introductory price of £5.50.
Aqua Glow offers a convenient alternative to traditional collagen powders, pills and complex supplement routines. Each delicious sparkling drink contains 5,000mg of VERISOL® collagen peptides, alongside vitamins and zinc, in a ready-to-drink format.
James Cowie, Waitrose soft drinks buyer, said: “Our food loving customers are becoming increasingly interested in drinks with functional benefits, but taste still remains absolutely essential. Aqua Glow combines an appealing sparkling drink with a distinctive wellness offering, providing our customers with something genuinely different within the category. We are looking forward to hearing what they think about this exciting new addition to our shelves.”
The launch comes just one year after Aqua Glow entered the UK market and represents another significant step in the brand’s rapid retail expansion. Aqua Glow is already available through selected Boots and WHSmith Travel stores, Booths, Ocado, Amazon, Holland & Barrett Marketplace and more than 100 independent retailers.
Aqua Glow has also earned growing industry recognition. The brand won Gold and Overall Drink Product of the Year at the 2026 Free From Food Awards and was named Best New Brand at the UK Soft Drinks Awards.
Jamie Gripton, co-founder of Aqua Glow, said: “We are absolutely thrilled to be launching in Waitrose. Our mission is to get Aqua Glow into the hands of many more consumers, and this is a huge leap forward for the brand – just one year since launch.
“Waitrose has an incredible reputation for discovering exceptional-quality products, so being selected for its range is a massive endorsement of everything our team has created. Seeing Aqua Glow on its shelves is a very proud moment, and we cannot wait for customers to discover us.”
The Waitrose launch will be supported by an integrated marketing campaign spanning consumer PR, creator partnerships, digital advertising, sampling and social media.
Aqua Glow was created by a team with experience across the drinks, beauty, wellness and retail industries, with the ambition of bringing collagen out of the supplement cupboard and into the chiller.
ENDS
Notes to editors
- Aqua Glow is a sparkling collagen and vitamin drink.
- Each can contains 5,000mg of VERISOL® collagen peptides, alongside vitamins and zinc.
- Chilled single cans of Berry Crush are available in 101 Waitrose stores from 9 September 2026, priced at RRP £2.49, and are included in the retailer’s Meal Deal.
- Four-can multipacks of Berry Crush and Mango Passion flavours will be available in 229 Waitrose stores from 18 October, with an introductory price of £5.50.
- Seventy-nine stores will stock both formats, giving Aqua Glow a presence in 251 individual Waitrose stores.
- Aqua Glow is not suitable for vegetarians.
- For further information, visit aqua-glow.com.
About Aqua Glow
Aqua Glow is a range of lightly sparkling collagen and wellness drinks created to make beauty supplementation deliciously drinkable. Each 250ml can contains 5000mg of VERISOL® collagen peptides, with added vitamins and zinc. The range comprises Berry Crush, Mango Passion and Citrus Bliss. Aqua Glow drinks are low in calories and sugar and contain nothing artificial. Not suitable for vegans or vegetarians.
About Waitrose
Waitrose is the Home of Food Lovers, serving customers with exceptional quality products and expert service. Part of the John Lewis Partnership - the UK’s largest employee-owned business - Waitrose has 320 shops and a strong online business. It also has agreements with brands like Welcome Break and Shell, further bolstering its local footprint. It works closely with British farmers and suppliers, and is a market-leader for animal welfare and responsible sourcing - using sustainable farming methods, including on its very own farm, the Leckford Estate. Waitrose has 800 specialist counters across its shops. It holds a Royal Warrant as Grocer and Wine & Spirits Merchant to His Majesty King Charles III.
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