Häppy Candy Launches Nationwide at Target with Limited-Edition “Haunted Edition” Halloween Variety Pack
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Better-for-you candy brand brings allergy-friendly candy with 70% less sugar and no alternative sweeteners to Halloween, launching in 2,000 Target stores nationwide
New York, September 8, 2026 — Häppy Candy, the fast-growing gummy candy brand known for making real candy with significantly less sugar, today announced its nationwide launch at Target stores across the U.S. with its limited-edition Haunted Edition Halloween Variety Pack.
Available in around 2,000 Target stores nationwide beginning September 6, the Haunted Edition was created with trick-or-treating, back-to-school, classroom celebrations and Halloween parties in mind. Each variety pack includes 16 individually wrapped 0.7 oz bags featuring two limited-edition flavor combinations:
8 × Witch’s Brew: Watermelon & Peach
8 × Zombie Zest: Blue Raspberry & Lime
For Halloween, Häppy Candy is trading its signature heart-shaped gummies for fun, spooky Halloween shapes, making the Haunted Edition even more festive for trick-or-treating. And because Häppy Candy is free from the Top 9 allergens (milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, gluten, soybeans, and sesame) it’s an inclusive trick-or-treat option that more kids can enjoy.
“Halloween is all about candy and we believe families shouldn’t have to choose between the candy kids actually want and ingredients parents can feel good about,” said Maxi Heidenblut, Founder & CEO of Häppy Candy. “We use real sugar to sweeten our candy, just significantly less of it. Launching our Haunted Edition nationwide at Target is an incredibly exciting milestone for us, and we can’t wait to be part of trick-or-treat bags across the country this Halloween.”
The limited-edition flavors are available exclusively at Target while supplies last.
Real Candy. Better Ingredients.
Häppy Candy is rethinking the better-for-you candy aisle with a simple approach: real candy made with 70% less sugar, without alternative sweeteners such as stevia, monk fruit, allulose or sugar alcohols.
Instead, Häppy Candy uses real sugar, just significantly less of it, along with vegan pectin and simple ingredients to create gummies designed to deliver the taste and texture consumers expect from candy.
Kid-approved and beloved by moms, Häppy Candy is rapidly expanding its retail footprint across the U.S. The brand was selected for the Whole Foods Market LEAP program and launched in Whole Foods Market’s Northeast and Southern Pacific regions in June 2026.
The nationwide Target Halloween launch marks another major milestone in Häppy Candy’s growth and brings the brand to families across the country during the biggest candy season of the year.
Häppy Halloween
The Häppy Candy Haunted Edition is available at around 2,000 Target stores nationwide and Target.com beginning September 6, 2026.
To learn more about the Haunted Edition, find Häppy Candy at Target and discover the limited-edition flavors, visit: Halloween at Target – Häppy Candy
About Häppy Candy
Häppy Candy is on a mission to make candy better, not by replacing sugar with alternative sweeteners, but by simply using less of it. Formulated in Germany and made with real ingredients, 70% less sugar, no alternative sweeteners, free from the top 9 allergens and artificial dyes, Häppy Candy delivers fun, flavorful gummies made for the whole family. Häppy Candy is WBENC-certified women-owned.
Following its 2026 launch at Whole Foods Market and nationwide seasonal launch at Target, Häppy Candy continues to expand across the U.S. with one simple philosophy: Real candy, better ingredients.
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