Hero Bread and Auntie Anne's Team Up to Launch a Twist on the Iconic Pretzel Bite

The limited-edition collaboration reimagines everyone's favorite craveable pretzel snack into a bite with 3g net carbs, 16g of baked-in protein and 18g of fiber per serving

SAN FRANCISCO, CA – Hero Bread and Auntie Anne’s® have teamed up to offer a 3g net carb version of everyone’s favorite craveable go-to pretzel snack, with baked-in protein and fiber. Inspired by that unmistakable Auntie Anne's® flavor, Hero Bread applied its innovative baking techniques and expertise in crafting baked goods built with 0-5g net carbs, 4-19g protein, and 11-26g fiber to transform the beloved bite into A Twist of Auntie Anne's® Hero Bread Pretzel Bites, a snack that's as smart as it is satisfying.

Available starting today, August 19 exclusively at hero.co, A Twist of Auntie Anne’s® Hero Bread Pretzel Bites deliver the savory butter notes, subtle hint of brown sugar, and satisfying soft-inside-crisp-outside texture that have made Auntie Anne’s® pretzels a go-to snack for decades. Made with resistant wheat starch and heart-healthy olive oil, each serving delivers 16g of protein, 18g of fiber, and 0g of sugar at 110 calories and just 3g net carbs.

“We are honored to be picked by Auntie Anne's to be their partner in creating such a special innovative product,” said YuChiang Cheng, CEO of Hero Bread. “Auntie Anne's is one of those rare brands that lives in people's actual memories – road trips, afternoons at the mall, moments shared with the people you love. When we had the chance to collaborate, we knew we had to honor that promise. We brought our ingredients and our craft to a flavor people already have a relationship with, and I think that comes through in every bite.”

A Twist of Auntie Anne’s® Hero Bread Pretzel Bites arrive in a 50-bite format (two bags of 25), each with a packet of pretzel salt. For that signature in-store taste, Hero recommends adding butter before baking.

“When a brand has the kind of emotional connection Auntie Anne's® has with consumers, every extension of that brand has to earn its place," said Dave Mikita, President of International and Licensing at GoTo Foods. "Together with Hero Bread, we've created a product that stays true to the iconic Auntie Anne's® experience while introducing it to consumers in a fresh and innovative way."

A Twist of Auntie Anne's® Hero Pretzel Bites are available at hero.co while supplies last.

ABOUT HERO BREAD

Hero Bread’s mission is to help people live more fulfilling lives by baking food with the taste and texture craved by all who are comforted by delicious carbs but want to invest in their health and upgrade their everyday options. Hero Bread’s products are just as delicious as their counterparts but contain 0–5g net carbs, 0g sugar, and are packed with protein and fiber. Hero Bread is perfect for anyone looking to make more nourishing choices without sacrificing the joy of eating. Hero Bread baked goods are made with olive oil, high-quality clean ingredients, and fiber, promoting gut health and blood sugar management.

Hero Bread is backed by a roster of institutional strategic investors as well as seven-time Super Bowl champion Tom Brady, Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Diamond-selling artist The Weeknd, The D’Amelio Family Fund, 444 Capital and multi-platinum artist Lil Baby. Hero Bread products, including critically acclaimed Croissants, small batch Cheddar Biscuits, hand made scones, crafted Plain & Everything Bagels, White & Seeded Bread, Burger & Hot Dog Buns, Hawaiian Rolls, Tortillas, as well as Hero Noodles can be found via the company’s website at hero.co and in over 9,000 retail locations including Sprouts Farmers Market, Whole Foods Market, Wegmans, Walmart, Target, Publix, Albertsons, Safeway, Meijer, Giant Eagle and select Kroger stores including the Fry’s, Fred Meyer and QFC banners. Visit hero.co/find to find Hero Bread products near you.

ABOUT AUNTIE ANNE'S®

Auntie Anne’s® was founded in 1988 and is known for mixing, twisting, and baking pretzels to golden brown perfection in full view of guests. The stores can be found in malls, outlet centers, universities, airports, select Walmart locations, travel plazas, military bases, and food trucks. As of March 29, 2026, there are more than 2,100 locations in 49 states and 28 countries and territories. Fans can now order their favorite pretzel snacks for delivery, pickup and catering through the Auntie Anne's Rewards app. Join Auntie Anne's rewards for special offers. For more information, visit auntieannes.com, or follow us on Facebook, Instagram, TikTok and X.