Meet Salt Trail Brands: A Fresh Taste for the World’s Original Seasoning

Salt Trail Brands, a family owned Southern California company founded by husband and wife team Adam and Melissa Bye, is bringing a fresh point of view to one of the most familiar ingredients in the kitchen.

Launched in July 2026, Salt Trail Brands combines premium single origin salts with bold, design forward packaging created to stand apart from the traditional salt aisle. Its debut collection includes four salts, each selected for a different way people cook, season and finish food.

“We kept looking at brands like Graza and how they took something people had used forever and made it feel exciting and relevant again,” said Adam Bye, cofounder of Salt Trail Brands. “Salt has just as much story, origin and variety, but the category has not really been presented that way. We saw an opportunity to change that.”

“For something we use every day, most of us know surprisingly little about our salt,” said Melissa Bye, cofounder of Salt Trail Brands. “We wanted to make the category easier to understand, more enjoyable to shop and more inspiring to use.”

To bring that vision to life, Adam and Melissa worked closely with California artist and designer Cameron Werner, founder of Canvas Design Company, to develop the Salt Trail Brands identity and packaging from the ground up. Werner’s portfolio includes work across numerous CPG brands, podcasts and festivals.

Together, the founders and Werner created a visual identity built around bold color, original illustration and a sense of adventure, giving Salt Trail Brands a look unlike anything else in the salt aisle.

“We wanted the packaging to feel like more than something that gets pushed to the back of the pantry,” Adam said. “Cameron understood the world we were trying to build and helped us create something people would want to leave out on the counter.”

Each salt in the collection has its own texture, character and purpose. Rosa Pink is a fine grain Pink Himalayan salt with a high mineral content, designed for finishing. Rosa Rock is a medium coarse grain pink Himalayan salt made for grinders, finishing and sole water. Coastal Sea is a fine grain sea salt for cooking, baking and everyday use. Coastal Flake is a delicate mini flake salt made to finish meats, vegetables and prepared dishes.

The salts contain no fillers or caking agents. Each variety is also optically cleaned using advanced technology that helps identify and remove foreign material while leaving the salt unrefined.

The four varieties are packaged in colorful 12 ounce resealable pouches. Salt Trail Brands products are Non GMO, vegan, gluten free and allergen free.

Salt Trail Brands is available online and through a growing group of retailers.

PURE FLAVOR. ENDLESS TRAILS.