Veroni returns to the Cincinnati Open for the fifth consecutive year, celebrating the Italian aperitivo lifestyle

The historic Italian charcuterie company renews its partnership with one of the most anticipated events in international tennis and celebrates the growing popularity of aperitivo in the U.S. through its dedicated product lines designed for sharing and convivial occasions

Veroni, the leading Italian charcuterie brand in the U.S. pre-sliced deli meats category*, returns to the Cincinnati Open for the fifth consecutive year, renewing its partnership as the tournament’s Official Italian Charcuterie Sponsor. From August 8 to August 23, 2026, the brand will once again bring the authentic Italian aperitivo experience to one of the most prestigious tournaments on the international tennis calendar. Throughout the tournament, Veroni will welcome guests in the Veroni Lounge and across dedicated hospitality activations, offering immersive tasting experiences designed to celebrate the Italian aperitivo lifestyle.

Veroni’s presence at the Cincinnati Open is part of a broader strategy that reflects the company's long-term commitment to the world of tennis, a sport that shares its values of excellence and celebrates moments of connection and conviviality. In addition to Cincinnati, in 2026 Veroni has partnered with some of the most important events on the international tennis calendar, including the BNP Paribas Open in Indian Wells, the Miami Open, and the Internazionali BNL d’Italia in Rome. Through these partnerships, Veroni brings the taste and lifestyle of Italy to an international audience, creating opportunities to experience and share the brand’s authentic products.

“Returning to the Cincinnati Open for the fifth consecutive year represents a significant milestone for Veroni and confirms the strength of our connection with the world of tennis,” says Emanuela Bigi, Veroni Marketing Manager. “This sport embodies values that are deeply aligned with our brand: passion, quality, and international appeal. At the same time, the tournament provides an extraordinary opportunity to introduce American consumers to the Italian aperitivo culture and to the pleasure of sharing that has always been at the heart of Veroni.”

Veroni intercepts the new aperitivo ritual in the United States

In recent years, the concept of aperitivo has gained increasing popularity in the United States, evolving from a simple pre-dinner occasion into a true consumption moment centered around sharing, quality, and informality. Charcuterie boards, Italian cured meats, and ready-to-serve products are becoming increasingly popular among consumers looking for new ways to enjoy food, both at home and away from home.

Recognizing this evolving consumer trend, Veroni has developed a dedicated aperitivo portfolio designed to meet the growing demand for premium, convenient, and ready-to-share products inspired by the Italian lifestyle. Veroni’s aperitivo-focused product lines combine the quality of Italian charcuterie with the convenience of ready-to-share formats, transforming every occasion into an opportunity for connection and conviviality.

It’s always time for the Italian Aperitivo experience at the Cincinnati Open

During the tournament, from August 8 to August 23, Veroni will bring the Italian aperitivo lifestyle to life through a series of branded experiences and tasting opportunities. Visitors will be welcomed into the Veroni Lounge in the Fan Pavilion, while the brand will also play a leading role within the tournament's Kroger Fan Zone, creating engaging moments dedicated to authentic Italian flavors and conviviality.

The program will be headlined by two signature experiences celebrating the authentic spirit of the Italian aperitivo and conviviality. On August 14 (5:00 pm), the Sunset Aperitivo, organized in partnership with Aperol Spritz, will invite guests to enjoy a traditional Italian aperitivo featuring a tasting of Veroni's premium charcuterie paired with the iconic orange drink. This celebration of Italian lifestyle will be followed on August 19 (5:00 pm) by an exclusive Charcuterie tasting experience for guests of the Oasis Club, the tournament's Veroni-sponsored VIP hospitality area, showcasing the brand's premium Italian charcuterie.

The program will also feature the Tennis Channel Snack Giveaway on August 15 (5:00 pm), when the first 250 fans who present the Tennis Channel app on their mobile device will receive a complimentary Veroni Snack pack. Finally, Veroni will launch a dedicated social media campaign offering fans the opportunity to win two tickets to the Cincinnati Open Finals, further strengthening the connection between the brand, tennis enthusiasts, and the growing community of Italian food lovers in the U.S.

By returning to the Cincinnati Open for the fifth consecutive year, Veroni continues to strengthen its position as a leading ambassador of the Italian aperitivo lifestyle in the United States, bringing together authentic flavors, premium quality, and the spirit of conviviality that defines Italian food culture.

* (Source: Circana data, US Luncheon Meat segment)