True Story Foods Introduces European-Inspired Grab & Go Deli Meats at Sprouts Farmers Market

True Story Foods, a family-run producer of all-natural, humanely-raised meats known for its simple ingredient labels, is expanding its presence at Sprouts Farmers Market with the launch of a new line of Organic Grab & Go Deli Meats. Rolling out to 130 locations throughout California beginning the week of August 3, True Story will become the first brand to introduce this European-inspired format, delivering freshly sliced premium deli meats in convenient, ready-to-grab packages.

The launch includes six varieties:

• Organic Smoked Turkey (7 oz.)

• Organic Oven Roasted Turkey (7 oz.)

• Organic Wildflower Honey Roasted Turkey (7 oz.)

• Organic Oven Roasted Chicken (7 oz.)

• Organic Uncured Black Forest Ham (7 oz.)

• Organic Uncured Genoa Salame (4 oz.)

Inspired by the premium, pre-sliced deli meats found in Italian grocers, True Story developed its new Grab & Go line to bring that same elevated deli experience to U.S. shoppers. Freshly sliced and packaged in a USDA-inspected facility before arriving in stores, the new format preserves the freshness, quality, and consistency of premium, thin-sliced deli meats while eliminating the wait at the deli counter.

“Innovation is about making everyday meals easier without compromising on quality,” said Phil Gatto, CEO and co-founder of True Story Foods. “We’re proud to be the first brand to introduce this fresh deli format at Sprouts, giving shoppers another way to enjoy our organic deli meats with the quality and convenience they expect from True Story.”

The Organic Grab & Go line also features resealable packaging for added convenience and freshness.

The launch further strengthens True Story’s growing partnership with Sprouts. Earlier this summer, the retailer introduced the brand’s No Antibiotics Ever Wildflower Honey Roasted Turkey Breast to stores nationwide. The addition of the new organic grab-and-go assortment expands the brand's portfolio at Sprouts while giving shoppers even more ways to enjoy premium, thoughtfully sourced meats.

Made with no added nitrites or nitrates and free from artificial preservatives, colors, and flavors, True Story’s Organic Grab & Go Deli Meats are ideal for sandwiches, wraps, charcuterie boards, and protein-packed meals throughout the day.

The new line will be available beginning the week of August 3 in the deli department at Sprouts Farmers Market locations across California.

For more information about True Story Foods, visit TrueStoryFoods.com.

ABOUT TRUE STORY FOODS
Founded in 2011, True Story Foods is a family-owned company crafting clean, humanely-raised meats. Based in Fairfield, CA, it works with a network of family farmers and ranchers to produce all-natural, organic, and antibiotic-free deli meats, hot dogs, sausages, bacon, and fresh pork.

Committed to a clean ingredient promise, True Story products are made without added nitrites or nitrates, artificial colors or flavors, preservatives, gums, or stabilizers. All hogs are raised on a vegetarian diet and provided Room to Roam®, in compliance with California’s Proposition 12. For more information, visit TrueStoryFoods.com.