ALOHA Launches Limited-Edition Strawberry Protein Bar

ALOHA, the employee-owned plant-based protein brand, has officially launched a limited-edition Strawberry Protein Bar. Made with real strawberries and coconut flakes, the USDA Organic-certified bar delivers 14g of protein, 10g of fiber, and just 4g of sugar. It is available online in a small-batch initial run at aloha.com, Amazon, and Thrive Market before potential expansion in 2027.

Strawberry joins ALOHA's growing lineup of fruit-forward selections, highly requested by consumers searching for more than traditional chocolate-based flavors. Strawberry joins the ranks of blueberry, key lime, lemon cashew, raspberry white chocolate, and chocolate cherry. The digital launch arrives as consumer demand grows for snacks that pair real fruit with real protein and fiber, without the sugar tradeoff.

"Strawberry is one of the most beloved flavors in the US, but it's also one of the hardest to get right without leaning on artificial flavors and sketchy ingredients," said Brad Charron, CEO of ALOHA. "That's not how we do things here. We use real strawberries, go figure, to keep the recipe simple and let the real ingredients do the work."

This launch comes on the heels of an exceptionally strong run for ALOHA. The brand's Coconut Chocolate Almond bar was just named Best Organic Protein Bar in Good Housekeeping's 2026 Snack Awards, the brand is now in more than 21,000 doors nationwide, and it remains the top-selling high-protein bar on Amazon.

Retail momentum is building, too. Last month, ALOHA expanded its Target assortment nationwide with the addition of two full-time flavors—Chocolate Mint and Oatmeal Chocolate Chip—and a rotating seasonal flavor, Banana Bread Chocolate Chip. They join the existing lineup of Peanut Butter Cup, Coconut Chocolate Almond, Chocolate Chip Cookie Dough, and Peanut Butter Chocolate. Banana Bread Chocolate Chip was one of ALOHA's strongest online launches when it debuted last year.

The Strawberry Protein Bar is available now at aloha.com, Amazon, and Thrive Market while supplies last.

About ALOHA

ALOHA is an employee-owned and operated company making simple, nutritious, plant-based food accessible to all. Its award-winning, USDA organic protein bars are packed with protein, amazingly low in sugar, and top-selling in the U.S. Natural Channel. As the fastest-growing protein bar nationwide, ALOHA earned spots on Inc.'s “Fastest Growing Brands” (2024, 2025) and Bain & Company’s “Insurgent Brands” (2025, 2026) lists. A certified B Corporation® and Climate Label Certified brand, ALOHA is committed to using business as a force for good. Find ALOHA products at Whole Foods, Walmart, Target, Kroger, Sprouts, and other major retailers, or online at Thrive Market, Amazon, and aloha.com. Learn more at aloha.com and follow along @alohamoment.