Second Act Spirits Expands Production in Amsterdam with Launch of Two Innovative New Products

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PRESS RELEASE posted by Second Act Spirits
Jul. 9, 2026 at 9:37am (EDT)

Following the recent ribbon-cutting celebration for its new production facility in Amsterdam, New York, Second Act Spirits is celebrating another milestone with the release of two exciting new products: Wild Berry Vodka and Encore Aromatic Bitters.

The new production facility marks a significant investment in the company’s future, providing the capacity needed to meet growing demand while continuing its commitment to producing premium, New York-crafted spirits.

Leading the new releases is Wild Berry Vodka, a vibrant 70-proof spirit crafted with all-natural fruit flavors and no added sugar. The vodka delivers fresh berry character with a clean finish, making it ideal for cocktails or enjoying over ice. Since its initial introduction at select local bars and restaurants, the product has been met with an enthusiastic response from customers.

“Our Wild Berry Vodka quickly exceeded our expectations,” said Rich Michaels, co-owner of Second Act Spirits. “The response from our local partners and customers has been incredible. Opening our new production facility means we can finally produce enough to keep up with demand while maintaining the quality that defines our brand.”

Also debuting from the new Amsterdam facility is Encore Aromatic Bitters, a premium cocktail bitters crafted from carefully selected botanicals including gentian, cardamom, cinchona bark, and star anise. Designed to bring balance, depth, and complexity to classic and modern cocktails alike, Encore offers bartenders and home cocktail enthusiasts an authentic aromatic bitters experience.

Encore Aromatic Bitters also introduces an innovative solution for New York retailers. Unlike many bitters products that cannot be sold through New York liquor stores due to regulatory classifications, Encore is produced using a unique process that allows it to be distributed through licensed liquor stores across the state. This gives retailers an opportunity to offer cocktail bitters alongside spirits, providing customers with everything they need to create exceptional cocktails at home.

“We saw an opportunity to solve a problem for both retailers and consumers,” Michaels said. “New York liquor stores have traditionally had limited access to cocktail bitters. Encore changes that by giving stores a premium product they can legally stock and customers a convenient way to complete their home bar.”

Both products are now being produced at Second Act Spirits’ new Amsterdam facility and are available through the distillery tasting room, with expanded distribution planned throughout New York.

As Second Act Spirits continues to grow, the company remains dedicated to producing high-quality, locally crafted spirits while supporting New York agriculture and bringing innovative products to market.

For more information about Second Act Spirits and its growing lineup of handcrafted spirits and cocktail products, visit Second Act Spirits or follow the company on social media.

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