Body of Work Brands

Body of Work Brands is a beverage and wellness company developing a line of premium, dairy-free protein shakes positioned at the intersection of sophisticated flavor, clean ingredients, and functional nutrition. The brand was founded by Victoria Pustynsky, a veteran of twenty years in the beverage and wellness industry, who identified a gap in the protein shake category for products that deliver on taste, ingredient quality, and design simultaneously. The company's flagship product line features ready-to-drink or powder-format protein shakes delivering 30 grams of complete fermented yeast protein per serving — a highly digestible, dairy-free protein source that distinguishes the brand from conventional whey- or casein-based competitors. Each product is formulated with 2.5 grams of creatine to support strength and recovery, 5 grams of prebiotic fiber for digestive health, and tea-derived antioxidants for calm, sustained energy. The shakes are naturally sweetened with no stevia, no gums, and no artificial aftertaste. Current flavor offerings include Golden Milk, Moroccan Mint, and Spiced Chai — tea-inspired profiles that reflect a deliberate departure from the dessert-flavored, gym-centric conventions dominant in the protein category. The brand is built around a consumer who maintains a high standard for taste, clean labeling, and product aesthetics — an audience historically underserved by mainstream sports nutrition brands. Body of Work Brands targets the holistic wellness and lifestyle market, appealing to consumers who seek functional nutrition without compromising on ingredient integrity or sensory experience. The company's positioning challenges the existing protein shake paradigm by combining complete protein nutrition with antioxidant and digestive wellness benefits in formats inspired by global tea culture. As an emerging brand in the better-for-you beverage space, Body of Work Brands represents a new entrant with a distinctive product concept, founder-led narrative, and clear differentiation strategy within a crowded but evolving category.