Drink Waay

Drink Waay is an innovative beverage company focused on redefining the functional drink space with its flagship product: a sparkling protein drink. Founded by entrepreneur Morgan Buehler Zanotti, Drink Waay is set to launch in October, with its first major retail partner being Whole Foods. The company’s mission is to provide a convenient, enjoyable, and healthy way for consumers to increase their protein intake without compromising on taste or refreshment.\n\nDrink Waay’s sparkling protein drink is formulated to deliver 10 grams of high-quality protein per can, with zero grams of sugar and only 45 calories. This unique combination positions the product as an ideal choice for health-conscious consumers, athletes, and anyone seeking a nutritious beverage that fits into a modern, active lifestyle. The drink is designed to appeal to those who want the benefits of protein supplementation in a format that is more exciting and palatable than traditional protein shakes or powders.\n\nThe company leverages advanced beverage formulation techniques to ensure that the protein remains stable and the drink maintains a crisp, refreshing taste. Drink Waay’s product development process has focused on overcoming the common challenges associated with protein beverages, such as texture, mouthfeel, and aftertaste, resulting in a sparkling drink that is both enjoyable and functional.\n\nDrink Waay’s marketing emphasizes transparency, clean ingredients, and a fun, approachable brand identity. The company has built a strong pre-launch presence on social media platforms like Instagram and TikTok, where it shares updates, behind-the-scenes content, and educational material about the benefits of protein and the story behind the brand.\n\nDistribution is a key focus for Drink Waay, with the initial rollout targeting Whole Foods stores, a major milestone for a new CPG brand. The company aims to expand its retail footprint rapidly following the launch, leveraging its unique product proposition and growing consumer demand for functional beverages.\n\nDrink Waay serves the health and wellness industry, with a particular focus on the ready-to-drink (RTD) protein beverage segment. Its target audience includes fitness enthusiasts, busy professionals, and anyone looking for a convenient source of protein. The company’s approach to product innovation and branding sets it apart in a crowded market, and its partnership with Whole Foods signals strong potential for growth and mainstream adoption.\n\nNotable clients and partnerships include Whole Foods, which will be the first major retailer to carry Drink Waay’s products. The company is also actively engaging with influencers and health experts to build credibility and awareness ahead of its official launch.\n\nIn summary, Drink Waay is poised to make a significant impact in the beverage industry with its sparkling protein drink, combining health benefits, convenience, and great taste in a single product. The company’s capabilities include beverage formulation, CPG product development, and distribution, positioning it for success in the competitive functional beverage market.\n\nFor more information, visit https://drinkwaay.com or follow Drink Waay on Instagram (@drinkwaay) and TikTok.