The Nombase Podcast

The Nombase Podcast is your go-to resource for industry insights, expert advice, and community discussions tailored to CPG professionals. Join us to hear from brand founders, retailers, investors, and industry partners on retail success, consumer trends, social media strategies, and more. Stay ahead in the fast-paced world of consumer goods.

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Latest Releases

The Science Backed Commercialization Playbook for Cannabis Beverages
November 25, 202541 mins

Ep. 107: The Science Backed Commercialization Playbook for Cannabis Beverages

Cannabis beverage is a growing category but it comes with plenty of unexpected twists and turns. Success starts with what you can control, and in this category, that begins with the formulation. SoRSE Technology transforms cannabinoids into safe, stable, water compatible ingredients that make consistent commercial scale beverages possible. Michael Flemmens, Executive Vice President of Research and Technical Business Development at SoRSE, dives deep into the science, operations, and real world challenges behind building cannabis beverages that consumers trust and brands can grow.
The Glass Advantage: Differentiation in the RTD Beverage Market
November 11, 202537 mins

Ep. 105: The Glass Advantage: Differentiation in the RTD Beverage Market

With new regulations expanding the use of glass in spirits-based RTDs and growing consumer demand for clean, quality packaging, glass has reemerged as a strategic advantage. Join the Glass Packaging Institute, Jimmy Bruton of Via Carota, and Sandstrom Partners to learn why glass is non-toxic, inert, and the most sustainable material, especially when domestically made. Discover how glass affects consumer perception, protects product integrity, helps brands innovate and stand out, appeals to health-conscious consumers, and how to navigate its unique challenges.
The Ingredient Doing the Most - For Flavor and the Forests
June 10, 202542 mins

Ep. 83: The Ingredient Doing the Most - For Flavor and the Forests

Mike Farrell of The Forest Farmers, Michael Ham of Wild Orchard Tea, and Susan Hartman of Recoup Beverage share how their brands use sustainable maple to power innovation. They explore  how maple sap provides clean hydration, natural sweetness, and a functional base to beverage formulations.  Our panel will discuss regenerative farming, nutritional benefits, and how tapping trees helps preserve forest, offering valuable information for brands aiming to meet growing demand for transparency, wellness, and sustainability through maple as a standout ingredient. This episode is a paid collaboration with The Forest Farmers.
NIQ: On-Premise RTD Beverage Winners and Their Impact on the Category’s Future
December 23, 202454 mins

Ep. 65: NIQ: On-Premise RTD Beverage Winners and Their Impact on the Category’s Future

The NIQ On-Premise team shares their latest data on RTD beverage trends, highlighting the biggest opportunities for brands. Joining the conversation are Ben Tilton and Matt Crompton of NIQ On-Premise, along with Ferron Salniker, BevNET's spirits editor. Together, we’ll explore the size of the RTD opportunity, key consumer demographics, channels of note, and evolving preferences around convenience, quality, and value. We’ll also dive into emerging non-alcoholic RTD trends and strategies for brands navigating the on-premise landscape.