Crux Fermentation Project Unveils a Bold New Look for NØMØ Non-Alcoholic Beer

The refreshed identity returns the focus to what matters most: exceptional craft beer, unmistakable flavor, and a modern, approachable design built for today’s non-alcoholic beer drinker.

BEND, Ore. — Crux Fermentation Project today announced the next evolution of its award-winning NØMØ non-alcoholic beer lineup, introducing a striking new visual identity that reflects the confidence, quality, and simplicity of one of the Pacific Northwest’s leading craft non-alcoholic beer brands.

The refreshed packaging streamlines the NØMØ brand into a clean, bold design that puts the beer front and center. Featuring a modern silver can, vibrant color blocking by style, and the unmistakable NØMØ logo, the new look reinforces Crux’s commitment to brewing craft-quality non-alcoholic beer without compromise.

The redesign follows the successful launch of Crux’s adventure-inspired NØMØ packaging in 2024, which helped establish the brand as a leader in the rapidly growing craft non-alcoholic category. The new identity builds on that momentum with a cleaner, more contemporary aesthetic designed to improve shelf impact and make it even easier for consumers to identify their favorite styles.

Large, easy-to-read style names, bright accent colors, and minimalist graphics create a premium appearance while maintaining the playful, optimistic personality that has defined NØMØ since its launch.

The refreshed NØMØ lineup continues to feature the same craft brewing philosophy that has earned Crux praise from beer drinkers throughout the Pacific Northwest. Brewed with premium hops and ingredients, each beer delivers the aroma, flavor, and balance expected from Crux while containing less than 0.5% ABV.

Founded in Bend, Oregon, Crux Fermentation Project has spent more than a decade pushing the boundaries of craft brewing. From innovative hop-forward ales to one of the Pacific Northwest’s premier portfolios of non-alcoholic beers, Crux believes there is always another way to make great beer. Every beer is brewed with curiosity, craftsmanship, and a passion for creating exceptional experiences—whether raising a pint after an adventure or simply enjoying the moment.

Today, Crux operates as one of five distinct beverage brands within Oregon Beverage Collective, a growing portfolio of Pacific Northwest beverage companies brought together by a shared commitment to quality, innovation, and long-term brand stewardship. The collective provides operational leadership and resources that allow each of its brands to maintain its individual identity while benefiting from the strength and expertise of a broader organization.

For Oregon Beverage Collective, the evolution of NØMØ reflects both Crux’s longstanding commitment to innovation and a broader shift in how consumers think about beer and drinking occasions.

“Non-alcoholic beer has changed dramatically over the last few years, and so have the people enjoying it,” said Ryan Schmiege, Director of Operations at Oregon Beverage Collective. “Whether you’re taking a night off, training for a race, heading to the mountains, or simply looking for a great-tasting beer without the alcohol, NØMØ is brewed to deliver the same craft beer experience Crux has always been known for. This refresh gives the brand a look that’s every bit as modern as what’s inside the can.”

“Our goal was simple,” said Andy Rhine, President of Oregon Beverage Collective. “Create packaging that’s unmistakably Crux, instantly recognizable on the shelf, and communicates exactly what today’s consumers are looking for—a premium craft non-alcoholic beer that doesn’t ask them to compromise.”

As consumer interest in mindful drinking and premium non-alcoholic options continues to grow, NØMØ is positioned for a future in which great beer is defined less by alcohol content and more by quality, flavor, and the moments it brings people together. Consumers are not necessarily walking away from beer—they are expanding when, where, and how they choose to enjoy it. For Crux and Oregon Beverage Collective, the continued investment in NØMØ reflects that evolution and a belief that non-alcoholic beer is not simply an alternative, but an increasingly important part of the future of craft beer.

With a bold new look and the same uncompromising approach to what’s inside the can, the redesigned NØMØ lineup will begin appearing at retailers, grocery stores, convenience stores, and draft accounts throughout Crux’s distribution footprint beginning this summer—making it easier than ever to enjoy a great craft beer, whatever the occasion.

About NØMØ

NØMØ was created to prove that choosing a non-alcoholic beer shouldn’t mean sacrificing flavor. Built from the ground up as true craft beers, NØMØ delivers the hop character, body, and drinkability that beer lovers expect—allowing more people to enjoy great beer on more occasions.

About Crux Fermentation Project

Founded in Bend, Oregon, Crux Fermentation Project has spent more than a decade pushing the boundaries of craft brewing. From innovative hop-forward ales to one of the Pacific Northwest’s premier portfolios of non-alcoholic beers, Crux believes there is always another way to make great beer. Every beer is brewed with curiosity, craftsmanship, and a passion for creating exceptional experiences, whether raising a pint after an adventure or simply enjoying the moment.