Real Dough Pizza Co. Brings Sourdough-First Frozen Pizza to 2,750 Stores Nationwide

The Milwaukee-founded brand that cold-ferments every crust for 24 hours is now one of the fastest-growing names in the frozen pizza aisle

MILWAUKEE, WISCONSIN (October 15) – Most frozen pizza starts with the toppings. Real Dough Pizza Co. starts with the dough. The Milwaukee-founded brand, built around naturally fermented sourdough and restaurant-derived recipes, has expanded to 2,750 retail locations across the United States – reaching regional grocery chains and independent retailers throughout the Midwest, Southeast and beyond.

Each Real Dough pizza begins with a living sourdough starter and dough that cold-ferments for at least 24-36 hours before toppings touch it. The result is a crust with the flavor, chew and tang that most frozen pizza skips entirely.

Real Dough's retail footprint includes select locations of:

• Kroger
• H-E-B
• Hy-Vee
• Harris Teeter
• Woodman's

The brand was founded by three childhood friends with roots in Milwaukee's restaurant industry, and that background shapes every decision – from the sourdough starter the team maintains to the recipes on each box.

"We started with the same question we ask in our restaurants: would we be excited to serve this?" said Andrew Miller, Chief Innovation Officer of Real Dough Pizza Co. "That question guides the dough, the toppings and everything that goes into the box. Reaching over 2,500 stores gives us the chance to bring that magic to a lot more pizza nights."

Five Varieties, One Standard

Real Dough offers five pizzas, each built on the same fermented crust with toppings drawn from the founders' scratch-kitchen background:

• The Wisco Kid – Fresh and aged mozzarella, basil and red sauce.
• Peppin' Ain't Easy – Pepperoni, aged mozzarella and red sauce, with a hot honey packet for finishing.
• Lost in the Sausage – Italian sausage, mushrooms, aged mozzarella and creamy white garlic sauce.
• Curd Your Enthusiasm – Italian sausage, pepperoni, Wisconsin cheese curds and aged mozzarella.
• Okie Dokie Artichokie – Spinach, artichokes, pickled red onion, fontina, aged mozzarella and creamy white garlic sauce.

All five carry a suggested retail price of $13.99, with pricing and availability varying by retailer.

"The crust should be something you look forward to eating," Miller added. "We give the dough time to develop its flavor, then build recipes around it. That's the experience we want people to have when they pull a Real Dough pizza out of their oven."

Real Dough supports its retail growth through in-store sampling, retail media, social content and creator partnerships, helping shoppers find the brand at nearby stores.

About Real Dough Pizza Co.

Real Dough Pizza Co. is a Milwaukee-founded frozen pizza brand created by three childhood friends with backgrounds in the restaurant industry. Built on naturally fermented sourdough and scratch-kitchen recipes, Real Dough offers five varieties at 2,750 retail locations across the United States.