South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid
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South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid, Distributed by DCSD
World’s First Energizing Pain Reliever 2oz Shot Expands Retail Footprint Through Strategic Convenience Distribution Partnership
BIGFORK, Mont. – October 8, 2026 – Better Living Products, LLC today announced that select 7-Eleven locations in South Carolina are the first 7-Eleven stores nationwide to stock Power Plus Pain Aid, the world’s first and only 2-ounce energizing all-natural on-demand pain relief shot. The product is being distributed to these stores by DCSD.
Power Plus Pain Aid is a category-creating functional beverage shot that combines all-natural, drug-free pain relief with a clean energizing blend. Formulated with just four key all-natural pain-relieving ingredients—White Willow Bark, Turmeric, Devil’s Claw, and Corydalis (including L-THP)—plus a complex energy matrix designed for sustained focus and energy without the typical crash, the product targets minor aches and pains associated with active lifestyles, workouts, long days, and everyday activity.
“This is a significant milestone for us,” said Lee Ettinger, Founder and CEO of Better Living Products, LLC, a U.S. Marine Corps Airborne veteran with eight years in a Special Operations Qualified Advanced Landing unit who later earned an MBA. “South Carolina 7-Elevens becoming the first in the system to carry Power Plus Pain Aid, powered by DCSD, puts our unique solution exactly where busy people already stop for convenience. There is nothing else like this on the market. We have scientific backing and real customer results, and we’re seeing strong sell-through wherever we go.”
The company has rapidly built retail momentum. In its first six months of broader rollout it secured placement in 250 national convenience stores in the Orlando, Florida area (including brands such as Amoco, BP, Cenex, Chevron, Citgo, Marathon, Mobil, Shell, Sunoco, Valero and others), received a 3,000-unit order for the Columbus, Ohio market, became an Official Partner with Spartan Races, earned the distinction of being the only supplement brand on Amazon authorized to use a “pain relief” label claim, began onboarding with Walmart, and has delivered roughly twice the national average sell-through versus typical non-5-hour energy shots.
Power Plus Pain Aid is sugar-free, gluten-free, vegan-friendly, and suitable for paleo/keto lifestyles. It is positioned for high-velocity impulse and grab-and-go placement in convenience channels, appealing to health-conscious consumers seeking natural alternatives amid growing interest in non-pharmaceutical options.
DCSD is facilitating the South Carolina 7-Eleven placements, marking an important expansion of the brand’s convenience-store presence beyond its initial Florida foothold and other regional wins.
About Better Living Products, LLC / Power Plus Pain Aid
Better Living Products, LLC develops innovative functional beverages that support active lifestyles. Its flagship product, Power Plus Pain Aid, is the world’s first energizing pain reliever—a convenient 2 oz ready-to-drink shot delivering on-demand, all-natural pain relief paired with clean energy. Founded by Marine veteran Lee Ettinger, the company is headquartered in Bigfork, Montana.
Media / Partner inquiries: Lee Ettinger – 844.797.7587 or via the company website.
Pitch deck and additional materials available upon request.
POWER PLUS PAIN AID
