Monster Energy Previews Major 2027 Innovation and New Flavors at NACS 2026

For Immediate Release

Monster Energy Previews Major 2027 Innovation and New Flavors at NACS 2026

The exciting lineup brings new products and flavors across Monster Energy, REIGN Total Body Fuel, Bang and NOS

Monster Energy is giving convenience retailers and fans a first look at what’s coming in 2027, unveiling an expansive lineup of new flavors, product innovation and returning favorites at NACS 2026.

Among next year’s additions are new zero-sugar offerings, a new take on a legendary Monster flavor, two new protein shakes, indulgent coffee varieties, and a highly requested NOS return, ensuring there’s something new coming for virtually every Monster fan.

Among the highlights coming in 2027:

• Monster Ultra Aloha POG: The legendary Pipeline Punch flavor gets the Ultra treatment, combining passionfruit, orange and guava in a zero-sugar offering inspired by the North Shore of O’ahu.

• Monster Candy Apple Red: A nostalgic take on the classic carnival treat, pairing tart green apple with a rich candy shell and sweet finish.

• Juice Monster Razz Rocket: A bold black raspberry flavor with a juicy finish and a playful retro sci-fi attitude.

• Monster Rehab Classic Tea: A smooth, refreshing take on classic iced tea, joining the Rehab portfolio as consumers continue to seek beverages suited to recovery and reset moments.

• Monster Killer Brew Espresso & Cream and Espresso Vanilla: Two new coffee-forward offerings featuring a more intense espresso profile, creamier taste and 200mg of caffeine.

• Monster + Protein: A new protein shake available in Chocolate and Vanilla, delivering 30g of protein, 160mg of caffeine, 2g of sugar, 6g of prebiotic fiber and Monster’s legendary energy blend.

• REIGN Total Body Fuel Dirty Soda: A new flavor inspired by the dirty soda trend, blending creamy coconut and lime with a spiced fruit soda profile for a rich, layered experience.

• Bang Pineapple Whip: Bringing the flavor of a pineapple frozen treat to Bang, this new offering combines pineapple and cream for a craveable, indulgent profile.

• NOS Cherried Out: Back by popular demand, the highly requested legacy flavor returns with a sweet cherry candy taste and bold, juicy finish.

Following the success of Monster’s most recent limited-time offerings, two fan-favorite LTOs will return next summer – Monster Ultra Red, White & Blue Razz and Juice Monster Strawberry Lemonade – giving consumers another opportunity to get their hands on some of the most popular flavors from the Monster portfolio.

“In 2027, we are continuing to focus on the consumer, going deeper on the occasions where energy plays a role for them, and you see that reflected in our latest innovation plan,” said Jordi Gayola, CMO of the Americas at Monster Energy.

The 2027 lineup begins rolling out in early January, with new products continuing to arrive throughout the spring and summer. Monster Energy is showcasing the portfolio at NACS 2026 in Las Vegas.

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ABOUT MONSTER ENERGY

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at monsterenergy.com.