Chlorophyll Water Makes History as the First-Ever Bottled Water Brand Sold at Misfits Market

The chlorophyll category pioneer launches its 16-ounce aluminum cans at Misfits Market.

NEW YORK, NY — Chlorophyll Water, a pioneer in the chlorophyll category and America’s first bottled water to pass Clean Label Project Certification, announces another milestone: becoming the first-ever bottled water brand sold at Misfits Market.

Available through Misfits Market in its new 16-ounce aluminum can, Chlorophyll Water brings its distinctive green hydration to shoppers seeking quality, convenience and thoughtful product choices. The launch gives consumers another way to discover the brand while shopping for everyday groceries online.

Chlorophyll Water combines ultra-purified water with chlorophyll sourced from alfalfa and vegan vitamins A, B12, C and D. Its signature green color comes from chlorophyll, complemented by subtle notes of lemon and spearmint.

Sustainability and transparency are at the core of Chlorophyll Water, guiding the company’s approach, independent testing and packaging. As America’s first bottled water to pass Clean Label Project Certification, the brand undergoes independent, third-party testing for more than 90 potential contaminants, including environmental toxins, harmful chemicals, heavy metals, plasticizers and pesticide residues. Chlorophyll Water has earned the certification for four consecutive years, reinforcing its ongoing commitment to quality and consumer trust.

“Being the first bottled water brand sold at Misfits Market is an exciting milestone for Chlorophyll Water,” said Matt Levine, Founder of Chlorophyll Water. “We’ve built this brand around what goes into our water, how we package it and how easily people can make it part of their day. Bringing our new "Chlorophyll in a Can" to Misfits Market connects us with a community that cares about those same details.”

The launch connects Chlorophyll Water’s packaging initiatives with an online grocer whose mission includes reducing food waste and building a more sustainable food system. Misfits Market works to make quality groceries more accessible through a selection that includes fresh produce, pantry staples and rescued food.

Chlorophyll Water’s aluminum cans join a portfolio that includes 16.9-ounce and 1-liter bottles made from 100% recycled plastic. The bottles feature CleanFlake label technology, designed to help labels and adhesive separate from PET during recycling. Through its partnership with rePurpose Global, Chlorophyll Water also funds the recovery of ocean-bound plastic equivalent to one plastic bottle for every bottle sold. With sustainability and transparency at the company’s core, these initiatives reflect Chlorophyll Water’s commitment to thoughtful packaging and supporting plastic waste recovery while giving consumers more ways to enjoy its signature green hydration.

The expansion also comes amid a strong growth outlook for chlorophyll. Separate market forecasts project an 8% compound annual growth rate for the chlorophyll extract market through 2030, approximately 56% faster than coconut water’s projected 5.13% annual growth rate and 40% faster than U.S. bottled water’s projected 5.7% rate. The company sees this outlook as an opportunity to introduce more consumers to chlorophyll through convenient, ready-to-drink hydration.

Chlorophyll Water’s expansion follows a series of national media features and industry recognitions. The brand was featured on the cover of Beverage Industry magazine dubbed “Nature’s Green Magic,” and named 2026 Top Trending Brand by Spate Market Research, an AI-powered consumer forecasting platform, after being selected from thousands of brands tracked through Spate’s Popularity Index, calling it “The Chlorophyll Water Phenomenon.”

Additional recognition includes being named an Emerging Brand of the Year finalist by the California Grocers Association, a Beverage with Benefits finalist in Startup CPG’s Shelfie Awards, and an Ones to Watch finalist at The Beverage Forum. Chlorophyll Water was also selected from hundreds of applicants to participate in the Nourishing Change Emerging Brands Competition, founded by Kroger and hosted by Hy-Vee.

Consumers can shop Chlorophyll Water at Misfits Market, with availability varying by delivery location.

About Chlorophyll Water

Chlorophyll Water is a pioneer in the chlorophyll category and America’s first bottled water to pass Clean Label Project Certification, a distinction maintained for four consecutive years. Combining ultra-purified water, alfalfa-derived chlorophyll and essential vegan vitamins, the brand brings quality, transparency and thoughtful packaging to everyday hydration. Its portfolio includes bottles made from 100% recycled plastic with CleanFlake label technology and 16-ounce aluminum cans.