Challenge Butter Adds Two New Ways to Enjoy Real Butter
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Challenge Butter is expanding its portfolio with two new offerings designed to give consumers more ways to enjoy real butter: Challenge Sea Salted Butter in a Tub and Challenge Spreadable Butter with Certified Extra Virgin Olive Oil. Each brings a distinct benefit to the butter aisle, from a convenient tub format for everyday versatility to the effortless spreadability of real butter blended with certified extra virgin olive oil.
“Consumers are looking for products that fit more naturally into the way they cook and eat today,” said Lisa Pike Totah, marketing director for Challenge Dairy. “By expanding the Challenge portfolio with new formats and offerings, we’re creating more ways for consumers to enjoy the real butter they know and trust.”
Challenge Sea Salted Butter in a Tub delivers the quality of real Challenge butter in a convenient, resealable format. Designed for everyday versatility, it’s easy to scoop and use for cooking, baking, topping and finishing.
Challenge Spreadable Butter with Certified Extra Virgin Olive Oil combines real Challenge butter with certified extra virgin olive oil, verified to meet established quality standards. It brings together elevated ingredients and effortless spreadability straight from the refrigerator, making it easy to enjoy on toast, sandwiches, warm baked goods, and more.
Challenge Sea Salted Butter in a Tub and Challenge Spreadable Butter with Certified Extra Virgin Olive Oil are available in 13-ounce tubs and are rolling out at Walmart, H-E-B, and other select retailers.
About Challenge Butter: Challenge Dairy has a rich history of crafting delicious, high-quality dairy products. Since 1911, Challenge, a top butter brand nationwide, has been a mainstay in kitchens across America. Alongside traditional butter sticks, Challenge offers a range of products, including cubes, spreadable butter, whipped butter, and more.
Challenge Dairy is the flagship consumer brand from California Dairies Inc., the second-largest dairy cooperative in the United States. Challenge is a recognized leader in the dairy industry, known for its commitment to quality and innovation. Challenge works hand in hand with its network of nearly 300 family-owned dairies, which are at the forefront of sustainable farming practices and ethical animal welfare.
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