PuraVida Expands KidsLife Disney & Pixar Meals Nationwide at Target & Kroger

PuraVida Foods is expanding the national retail footprint of its KidsLife™ line of chef-crafted frozen meals featuring Disney and Pixar characters, with the five-meal lineup now available at Target and across the Kroger family of stores nationwide.

The expansion gives PuraVida a broader presence in the kids’ frozen meal category and brings KidsLife™ to families through two of the country’s largest grocery retailers.

The MicroSteam Bowls come in five varieties, three of which are gluten-free:

• Disney’s Moana Teriyaki Chicken Fried Rice – grilled chicken, brown rice, and vegetables
• Disney’s Frozen White Cheddar Mac – creamy white cheddar with quinoa-rice pasta (gluten-free)
• Disney’s Lilo & Stitch Baja Bowl Jr. – Spanish-style rice with chicken, beans, and roasted corn
• Disney’s Mickey Mouse & Friends The Classic Mac – quinoa and rice pasta in creamy cheddar sauce (gluten-free) 
• Disney and Pixar’s Toy Story Fusilli & Meatballs – mini turkey meatballs in roasted marinara sauce (gluten-free)

Created for busy families, the meals combine proteins, whole grains and vegetables and are ready in minutes with no artificial flavors or colors.

The idea is simple: parents get an easy, delicious meal they feel good about serving, while kids get the fun of seeing characters they already love at the table—making busy weeknight meals a little less of a fight.

“Expanding KidsLife into Target and across the Kroger family of stores is an important milestone for PuraVida Foods and gives us the opportunity to bring the line to many more families nationwide,” said David Paul Miller, Chief Sales Officer of PuraVida Foods. “KidsLife was created to make mealtime easier for busy parents by combining the convenience they need with nutritious, chef-crafted meals kids are excited to eat.”

Contact: Alison Graham | PR Director | Big Hype Marketing | 310-494-1554