Advisry Celebrates Spring/Summer 2027 Runway Show With An Exclusive After Party Presented By Paramour
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Following the successful debut of its Spring/Summer 2027 runway show America, Still, New York-based fashion house Advisry celebrated its 6th runway collection with an intimate after party at downtown nightlife staple (sub)mercer.
Hosted by Advisry Founder and Creative Director Keith Herron alongside partner Paramour, the evening brought together fashion editors, cultural tastemakers, and close friends of the house to celebrate the new season. As the Official Beverage Partner, Paramour, the multi-award-winning maker of premium, additive-free botanical apéritifs and liqueurs, fueled the night’s festivities, serving a curated menu of signature cocktails designed specifically for the occasion.
Set against the dim, intimate backdrop of (sub)mercer, the night captured New York Fashion Week at its best. Guests stayed late into the evening, coming together over music by Digital World + Friends that matched the creative energy and community spirit behind the Advisry universe.
Attendees toasted Herron’s latest collection in the iconic subterranean lounge, celebrating a milestone season that highlighted the brand’s continued evolution in American fashion. Notable VIP attendees included Jeff Staple, Avantika, Benee, Samara Cyn, Mavi, Ovrkast, WHATMORE, Lola Thompson, Aidan Cullen, Keith Herron among others across fashion, art, and music.
ABOUT ADVISRY
Advisry is a fashion house founded in 2014 by designer Keith Herron. Based in New York City, the brand has grown from an independent teenage project into one of American menswear's defining creative voices. Advisry operates at the intersection of craft, cultural authorship, and sartorial precision, producing garments that carry both intellectual rigor and a distinctly American ease. Collections are built as world-systems, not just product, drawing on film, music, and fine art as primary references. The house has shown for over ten consecutive seasons, sold in more than 30 countries, and collaborated with partners including Adidas, the Jean-Michel Basquiat estate, FIFA, the Sacramento Kings, and Nike. Advisry work has appeared at the Met Gala, the Grammys, museum exhibitions, and on Paris runways, and has been worn by Stevie Wonder, Stephen Curry, Tyler the Creator, Greta Lee, Kid Cudi, and Phoebe Bridgers.
ABOUT PARAMOUR
Paramour is a Los Angeles-based apéritif house crafting premium, additive-free botanical liqueurs for the modern cocktail hour. Founded by Raquel Tavares and launched at New York City’s Zero Bond in 2024, Paramour’s three expressions, Cara Cara Orange, Elderflower and Lavender Yuzu, are made at 14% ABV without artificial colors, flavors or preservatives and designed to be enjoyed over ice, with soda or in low-proof cocktails. Distributed in New York City, Paramour is poured at some of the city’s most discerning hospitality destinations, including Zero Bond, Sartiano’s, Ace Hotel Brooklyn and LDV Hospitality properties.
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