Tan Line Successfully Launches Across Michigan, Bringing Spiked Coconut Water to the RTD Category

Premium coconut water vodka drink — made with real fruit juice, no added sugar, and 100 calories — has successfully launched across Michigan and is now available at leading retailers, liquor stores, bars, and restaurants, with plans to expand into additional states

DETROIT, Mich. — September 15, 2026 — Tan Line, the premium spiked coconut water built for people who want a lighter, refreshing drinking experience without sacrificing the social moment, today announced the successful launch of its brand across the state of Michigan.

Following its initial launch this summer, Tan Line has rapidly expanded its Michigan footprint and is now available at more than 150 retail locations across approximately 50 cities throughout the state. The brand is currently sold at leading Michigan retailers including Nino Salvaggio, Vince & Joe's, Papa Joe's, and Plum Market, among a growing list of independent liquor stores, restaurants, and bars.

Tan Line's Michigan distribution is powered by Alliance Beverage and Imperial Beverage, providing statewide reach across both on-premise and off-premise accounts.

Made with real coconut water, real vodka, and real fruit juice, Tan Line offers a different take on the traditional ready-to-drink cocktail. At 4.2% ABV and 100 calories per 12 oz can, with no added sugar, gluten free, and vegan, Tan Line was created for the modern drinker looking for a lighter and more refreshing option.

"Michigan has been an incredible launch market for us," said a Tan Line spokesperson. "We set out to build a product that felt genuinely different from what was already on the shelf, and the response we've seen from consumers, retailers, and distributors has been incredibly encouraging. Seeing Tan Line in some of Michigan's most respected retailers has been a huge milestone for the brand, and we're excited for what's ahead."

A Successful Michigan Launch

Tan Line entered the Michigan market with the goal of establishing a strong retail and distribution foundation before expanding into additional markets. The brand's initial Michigan production run sold through significantly faster than anticipated, accelerating conversations with retailers and distributors across the state.

Today, Tan Line can be found in more than 150 locations across Michigan, including established grocery, specialty food, and liquor retailers such as Nino Salvaggio, Vince & Joe's, Papa Joe's, and Plum Market.

The brand's growing presence across Michigan reflects interest in a new type of ready-to-drink beverage that combines the familiarity of a vodka cocktail with the refreshing qualities of coconut water.

Tan Line's statewide rollout is supported by Alliance Beverage and Imperial Beverage, whose distribution networks have helped bring the brand into retail stores, bars, restaurants, and other accounts throughout Michigan.

Why Coconut Water

Coconut water isn't a flavor afterthought for Tan Line — it's the base, and it's the brand's key point of difference.

While many ready-to-drink products are built on carbonated water or a fermented malt-liquor base, Tan Line starts with real coconut water. The result is a naturally smooth, refreshing foundation that differentiates Tan Line from traditional hard seltzers and other RTD cocktails.

Coconut water naturally contains electrolytes including potassium, magnesium, and sodium. While Tan Line is an alcoholic beverage and is not marketed as a hydration or sports drink, the brand was intentionally built around a lighter drinking experience and the idea of creating something consumers could enjoy late into the night and still feel good about the next morning.

Four Flavors, One Clean Base

Every Tan Line flavor is built on the same coconut water, vodka, and real fruit juice foundation, lightly sparkling for refreshment without the sharp fizz of a traditional hard seltzer.

Coconut — The purest expression of the brand. Smooth, creamy, and tropical, with the natural sweetness of coconut water carrying the can from first sip to last.

Pineapple — Bright, juicy, and sun-soaked. Real pineapple juice brings a tangy-sweet tropical punch that's balanced by the soft, rounded coconut water base.

Lime Mint — Crisp and herbaceous. Zesty lime meets a cool wash of mint over the coconut base, creating a refreshing option for a hot day or a long night.

Black Cherry — Bold and fruit-forward. Deep black cherry adds richness and a darker fruit note, with the coconut water keeping the flavor smooth and easy rather than syrupy.

Available in Variety 8-Packs

Tan Line is available in variety 8-packs featuring all four flavors, giving consumers the opportunity to experience the full lineup in a single box.

In Michigan, consumers can find Tan Line at a growing network of grocery stores, specialty retailers, liquor stores, bars, and restaurants. The brand is also available online through drinktanline.com.

What's Next: Expanding Beyond Michigan

With its Michigan launch now established, Tan Line is preparing for its next phase of growth.

The company has plans to expand distribution into additional states, with markets across the Midwest among the first areas being evaluated. Tan Line is focused on building the distribution, retail, and operational infrastructure necessary to bring the brand to new markets while continuing to grow its presence throughout Michigan.

"Michigan gave us the opportunity to prove the concept, build relationships with retailers and distributors, and learn directly from consumers," said a Tan Line spokesperson. "We're proud of what we've built here, and our focus now is taking that momentum into new markets."

Tan Line uses real coconut water, real vodka, real fruit juice, and no added sugar. The result is a lighter, refreshing alternative within the ready-to-drink category.

About Tan Line

Tan Line is a premium spiked coconut water — coconut water, real vodka, and real fruit juice — built for people who want a lighter, refreshing drinking experience without sacrificing the social moment.

Available in Coconut, Pineapple, Lime Mint, and Black Cherry, every can is 4.2% ABV, 100 calories, gluten free, vegan, and made with no added sugar.

Built for late nights, ready for early mornings.

Learn more at drinktanline.com and follow along on Instagram and TikTok at @drinktanline.

Please enjoy responsibly. Must be 21+.